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The Premium World of Digital: ThinkPremiumDigital & IMAA Breakfast

On 28 April, IMAA members joined ThinkPremiumDigital for the unveiling of Australia’s largest cross-media effectiveness study.

Presenting findings from The Benchmark Series, MediaScience CEO, Dr Duane Varan, proved the supreme effectiveness of advertising in premium digital media. Joining Dr Varan at the breakfast session was a panel of media experts including IMAA General Manager Sam Buchanan, inc Digital Media CEO Loan Morris and Commercial Director & Head of Strategy at Frontier Australia, Daniel O’Brien.