In October 2022, ThinkPremiumDigital joined over 2,500 industry guests who came together to learn and celebrate media, innovation and development to driving marketing effectiveness.
The MFA Effectiveness Expo in Melbourne & Sydney opened with an eye-opening session by Initiative, engaging the audience in a live social experiment to test how much unconscious bias exists within the industry, followed by what actions we can take to reduce this.
Coles’ Lisa Ronson, NAB’s Suzana Ristevski and CMC Markets’ Liam Loan-Lack joined the stage for ‘client in the hot seat’ sessions, offering leadership lessons, marketing strategies and pitch insights.
To close, the industry gathered for the 2022 MFA Awards to celebrate the best of the best in effective and inspiring media thinking. As well as supporting the Best Partnership award, ThinkPremiumDigital – together with Nine, Seven West Media, Paramount ANZ, Foxtel Media and News Corp Australia – provided the opportunity for five lucky guests to win a ‘money can’t buy’ experience.
ThinkPremiumDigital is proud to continue its support for the Media Federation Australia, celebrating media agencies’ contribution to achieving tangible, long-lasting results for clients.