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How-tos

1: Choose your target audience

The objectives of your campaign will give you a pretty good idea of who you need to target. So start with the outcome you’re after. Are you ramping up brand awareness, focusing on making that sale or somewhere in between? Do you want to tell people about a product when they’re in the research stage or hit them when they’re about to whip out their wallet? Who are the folks who’ve been interested in your brand before or are you on the hunt for new recruits? Armed with all this info, you’ll have a clear idea of the audience that fits the bill.

Premium digital offers targeting options to help you reach the right people, whether you’re after broad reach or something more specific.

A group of friends at a coffee shop

How-tos
6th Aug

1: Choose your target audience

The objectives of your campaign will give you a pretty good idea of who you need to target. So start…

1: Choose your target audience

The objectives of your campaign will give you a pretty good idea of who you need to target. So start…

shallow focus photography of man in white shirt

How-tos
6th Aug

2: Research audience behaviour

Okay, so we know who we want to target but where are we going to do it? To work this…

2: Research audience behaviour

Okay, so we know who we want to target but where are we going to do it? To work this…

man taking photo

How-tos
6th Aug

3: Get creative

When it comes to premium digital advertising, creative truly is king. In fact, a 2017 Nielsen study found that creative…

3: Get creative

When it comes to premium digital advertising, creative truly is king. In fact, a 2017 Nielsen study found that creative…

person pointing white paper on wall

How-tos
6th Aug

4: Pick the most effective channels

Effectiveness is a huge consideration when choosing media channels. It’s kind of a no brainer, really. When planning digital campaigns,…

4: Pick the most effective channels

Effectiveness is a huge consideration when choosing media channels. It’s kind of a no brainer, really. When planning digital campaigns,…

race track starting line

How-tos
6th Aug

5: Launch your campaign

So once you’ve defined your target audience and got your creative idea, it’s time to build and execute your media…

5: Launch your campaign

So once you’ve defined your target audience and got your creative idea, it’s time to build and execute your media…

How-tos
6th Aug

6: Measure campaign performance

Your campaign’s done so it’s time to kick back and relax, right? Wrong! It’s time to measure its performance. Top…

6: Measure campaign performance

Your campaign’s done so it’s time to kick back and relax, right? Wrong! It’s time to measure its performance. Top…