Events
Modern Media Summit
iMedia’s Modern Media Summit welcomed over 70 leading media and brand practitioners across Australia’s top 100 advertisers to the Gold Coast.
Championing thought leadership across the media industry, the event brought together media experts from both clients and agencies for a shared learning experience, generating ideas, opportunities, and stronger relationships.
During the quickfire keynote, MediaScience CEO Dr Duane Varan delivered brand new research exploring the relationship between time spent on a media platform and time spent consuming advertising. The findings revealed how digital environments, including video and social, stack up when it comes to the opportunity for ad exposure and human attention. The quickfire was followed by an interactice Q&A session featuring MediaCom’s Lynsey Mogridge, Foxtel Media’s Toby Dewar, MediaScience’s Dr Duane Varan and ThinkPremiumDigital’s Venessa Hunt, who further deep dived into the findings of the research.
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