When it comes to premium digital advertising, creative truly is king. In fact, a 2017 Nielsen study found that creative is the most important thing in the success of a digital ad campaign. The study found when creative is strong, it’s the top driver of success. Conversely, when creative is weak, sales lift is negatively impacted. And there are so many ways to get creative with premium digital from total site takeovers to integrating brands and products into primo content that aligns perfectly with the interests of your target audience. So when you’re planning a premium digital campaign, it really does pay to get creative.
Creative is a critical factor in the success of a digital ad campaign.