The facts, stats and inside scoop on all things premium digital

Fast facts, deep dives, independent third-party research – tick, tick, tick. We’ve done the hard yards to get you the answers for making the kinds of digital media decisions that drive sales, win awards and create total legends. 

Research
15th May

The Attention-Effectiveness Connection

For advertising campaigns to be effective, they need to generate human attention. But in today’s complex digital landscape, how can you ensure your media choices will do just that?

The Attention-Effectiveness Connection

For advertising campaigns to be effective, they need to generate human attention. But in today’s complex digital landscape, how can you ensure your media choices will do just that?

Research
24th Mar

It’s time to rethink video

Premium digital video is a powerful brand driver and contributes more than other channels both as a standalone, and in combination with TV.

It’s time to rethink video

Premium digital video is a powerful brand driver and contributes more than other channels both as a standalone, and in combination with TV.

Research
7th Sep

Create lasting impressions

In a cluttered digital world, memory is the key to effectiveness. Take your brand beyond the first impression. If you’re after bigger and better results, nothing beats premium video.

Create lasting impressions

In a cluttered digital world, memory is the key to effectiveness. Take your brand beyond the first impression. If you’re after bigger and better results, nothing beats premium video.

Research
8th Aug

Australian content producers data proven relevant and accurate

We commissioned an independent study that tested whether key cohorts did in fact demonstrate interest and intent to act in specific categories. Get the cheat sheet now.

Australian content producers data proven relevant and accurate

We commissioned an independent study that tested whether key cohorts did in fact demonstrate interest and intent to act in specific categories. Get the cheat sheet now.

Research
4th Apr

Not all ‘time spent’ is equal: Cheat Sheet

Time spent on a media platform is not equal to time spent consuming advertising. Get the cheat sheet for the facts that show premium video outperforms YouTube & social video when it comes to all important ad attention.

Not all ‘time spent’ is equal: Cheat Sheet

Time spent on a media platform is not equal to time spent consuming advertising. Get the cheat sheet for the facts that show premium video outperforms YouTube & social video when it comes to all important ad attention.

Research
8th Mar

Not all ‘time spent’ is equal

Latest research shows time spent on a media platform is not the same as time spent consuming advertising. Download the findings now to see how premium video stacks up when it comes to all important ad attention.

Not all ‘time spent’ is equal

Latest research shows time spent on a media platform is not the same as time spent consuming advertising. Download the findings now to see how premium video stacks up when it comes to all important ad attention.

Research
10th Sep

Not all digital video is equal: Cheat Sheet

Premium digital environments matter, but how does premium digital video compare? Get the cheat sheet for the facts that prove video advertising within premium digital content creates superior memory retention.

Not all digital video is equal: Cheat Sheet

Premium digital environments matter, but how does premium digital video compare? Get the cheat sheet for the facts that prove video advertising within premium digital content creates superior memory retention.

Research
23rd Aug

Not all digital video is equal

Advertising in premium digital environments matters and is more effective for advertisers. Now, we dive into the world of premium video to see how it stacks up against user-generated and social video.

Not all digital video is equal

Advertising in premium digital environments matters and is more effective for advertisers. Now, we dive into the world of premium video to see how it stacks up against user-generated and social video.

Research
9th Jun

The Premium World of Digital: Cheat Sheet

Not all digital media is equal and now there’s proof. Get the cheat sheet for the facts that prove how premium digital delivers for advertisers.

The Premium World of Digital: Cheat Sheet

Not all digital media is equal and now there’s proof. Get the cheat sheet for the facts that prove how premium digital delivers for advertisers.

Case studies

See better digital in action with real world case studies that demonstrate the power of premium. For proof that the combination of data, professionally produced content and context can’t be beaten, look no further.

silhouette photo of person holding smartphone

Intel
10th Aug

Brand safety and digital media

Brand safety is one of those hot industry topics that isn’t going away anytime soon. So what is it?

Brand safety and digital media

Brand safety is one of those hot industry topics that isn’t going away anytime soon. So what is it?

man wearing headphone using laptop while sitting beside table inside cafe

Intel
10th Aug

Metrics and measurement

Vanity metrics are a sure-fire shortcut for making your campaign look super awesome but the sad reality is, they’re hokum. Thing is, they just don’t tell you anything that really matters

Metrics and measurement

Vanity metrics are a sure-fire shortcut for making your campaign look super awesome but the sad reality is, they’re hokum. Thing is, they just don’t tell you anything that really matters

three person standing near wall inside building

Intel
10th Aug

Digital and the purchase funnel

The good old purchase funnel gets a bit of an update in the world of digital.

Digital and the purchase funnel

The good old purchase funnel gets a bit of an update in the world of digital.

Intel
10th Aug

The digital landscape

Australians are tech-savvy early adopters with some of the highest technology uptake rates in the world.

The digital landscape

Australians are tech-savvy early adopters with some of the highest technology uptake rates in the world.