Home Resource Centre
The facts, stats and inside scoop on all things premium digital
Fast facts, deep dives, independent third-party research – tick, tick, tick. We’ve done the hard yards to get you the answers for making the kinds of digital media decisions that drive sales, win awards and create total legends.
Latest Research
Research
15th
May
For advertising campaigns to be effective, they need to generate human attention. But in today’s complex digital landscape, how can you ensure your media choices will do just that?
For advertising campaigns to be effective, they need to generate human attention. But in today’s complex digital landscape, how can you ensure your media choices will do just that?
Research
24th
Mar
Premium digital video is a powerful brand driver and contributes more than other channels both as a standalone, and in combination with TV.
Premium digital video is a powerful brand driver and contributes more than other channels both as a standalone, and in combination with TV.
Research
7th
Sep
In a cluttered digital world, memory is the key to effectiveness. Take your brand beyond the first impression. If you’re after bigger and better results, nothing beats premium video.
In a cluttered digital world, memory is the key to effectiveness. Take your brand beyond the first impression. If you’re after bigger and better results, nothing beats premium video.
Research
8th
Aug
We commissioned an independent study that tested whether key cohorts did in fact demonstrate interest and intent to act in specific categories. Get the cheat sheet now.
We commissioned an independent study that tested whether key cohorts did in fact demonstrate interest and intent to act in specific categories. Get the cheat sheet now.
Research
4th
Apr
Time spent on a media platform is not equal to time spent consuming advertising. Get the cheat sheet for the facts that show premium video outperforms YouTube & social video when it comes to all important ad attention.
Time spent on a media platform is not equal to time spent consuming advertising. Get the cheat sheet for the facts that show premium video outperforms YouTube & social video when it comes to all important ad attention.
Research
8th
Mar
Latest research shows time spent on a media platform is not the same as time spent consuming advertising. Download the findings now to see how premium video stacks up when it comes to all important ad attention.
Latest research shows time spent on a media platform is not the same as time spent consuming advertising. Download the findings now to see how premium video stacks up when it comes to all important ad attention.
Research
10th
Sep
Premium digital environments matter, but how does premium digital video compare? Get the cheat sheet for the facts that prove video advertising within premium digital content creates superior memory retention.
Premium digital environments matter, but how does premium digital video compare? Get the cheat sheet for the facts that prove video advertising within premium digital content creates superior memory retention.
Research
23rd
Aug
Advertising in premium digital environments matters and is more effective for advertisers. Now, we dive into the world of premium video to see how it stacks up against user-generated and social video.
Advertising in premium digital environments matters and is more effective for advertisers. Now, we dive into the world of premium video to see how it stacks up against user-generated and social video.
Research
9th
Jun
Not all digital media is equal and now there’s proof. Get the cheat sheet for the facts that prove how premium digital delivers for advertisers.
Not all digital media is equal and now there’s proof. Get the cheat sheet for the facts that prove how premium digital delivers for advertisers.
Case studies
See better digital in action with real world case studies that demonstrate the power of premium. For proof that the combination of data, professionally produced content and context can’t be beaten, look no further.
Latest Intel
Intel
10th
Aug
Vanity metrics are a sure-fire shortcut for making your campaign look super awesome but the sad reality is, they’re hokum. Thing is, they just don’t tell you anything that really matters
Vanity metrics are a sure-fire shortcut for making your campaign look super awesome but the sad reality is, they’re hokum. Thing is, they just don’t tell you anything that really matters