'Digital's Next Frontier' looks at the pressing issues facing marketers & their media agency partners WATCH NOW ON DEMAND

The facts, stats and inside scoop on all things premium digital

Fast facts, deep dives, independent third-party research – tick, tick, tick. We’ve done the hard yards to get you the answers for making the kinds of digital media decisions that drive sales, win awards and create total legends. 

Research
30th Sep

What’s so premium about premium digital?

A cluster of recent studies demonstrate the superior benefits premium digital delivers for advertisers.

What’s so premium about premium digital?

A cluster of recent studies demonstrate the superior benefits premium digital delivers for advertisers.

Research The Premium Effectiveness Study
15th Aug

Coming Soon: The Premium Effectiveness Study

ThinkPremiumDigital is on a mission to quantify the benefits of placing ads in premium environments.

Coming Soon: The Premium Effectiveness Study

ThinkPremiumDigital is on a mission to quantify the benefits of placing ads in premium environments.

Research
1st Aug

Study: 54% of CMOs say premium media delivers the best digital advertising …

Teads partnered with CensusWide to question 100 chief marketing officers on their most valued forms of digital advertising.

Study: 54% of CMOs say premium media delivers the best digital advertising …

Teads partnered with CensusWide to question 100 chief marketing officers on their most valued forms of digital advertising.

Case studies

See better digital in action with real world case studies that demonstrate the power of premium. For proof that the combination of data, professionally produced content and context can’t be beaten, look no further.

silhouette photo of person holding smartphone

Intel
10th Aug

Brand safety and digital media

Brand safety is one of those hot industry topics that isn’t going away anytime soon. So what is it?

Brand safety and digital media

Brand safety is one of those hot industry topics that isn’t going away anytime soon. So what is it?

man wearing headphone using laptop while sitting beside table inside cafe

Intel
10th Aug

Metrics and measurement

Vanity metrics are a sure-fire shortcut for making your campaign look super awesome but the sad reality is, they’re hokum. Thing is, they just don’t tell you anything that really matters

Metrics and measurement

Vanity metrics are a sure-fire shortcut for making your campaign look super awesome but the sad reality is, they’re hokum. Thing is, they just don’t tell you anything that really matters

three person standing near wall inside building

Intel
10th Aug

Digital and the purchase funnel

The good old purchase funnel gets a bit of an update in the world of digital.

Digital and the purchase funnel

The good old purchase funnel gets a bit of an update in the world of digital.

Intel
10th Aug

The digital landscape

Australians are tech-savvy early adopters with some of the highest technology uptake rates in the world.

The digital landscape

Australians are tech-savvy early adopters with some of the highest technology uptake rates in the world.