
How-tos
5: Launch your campaign
So once you’ve defined your target audience and got your creative idea, it’s time to build and execute your media plan. Success relies on choosing the right media to ensure your brand message commands attention and stays in people’s minds right up to the point of purchase. And, most importantly, make sure your client has enough stock for when your campaign goes gangbusters.
It’s important to choose the media channel that ensures your brand message stays in people’s minds right up to the point of purchase

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