Premium digital environments matter, but how does premium digital video compare? Get the latest Benchmark Series report DOWNLOAD NOW
WATCH NOW: ‘The Science Behind Benchmark’ unpicks why not all digital video is equal CLICK TO VIEW

How-tos

5: Launch your campaign

So once you’ve defined your target audience and got your creative idea, it’s time to build and execute your media plan. Success relies on choosing the right media to ensure your brand message commands attention and stays in people’s minds right up to the point of purchase. And, most importantly, make sure your client has enough stock for when your campaign goes gangbusters. 

It’s important to choose the media channel that ensures your brand message stays in people’s minds right up to the point of purchase

A group of friends at a coffee shop

How-tos
6th Aug

1: Choose your target audience

The objectives of your campaign will give you a pretty good idea of who you need to target. So start…

1: Choose your target audience

The objectives of your campaign will give you a pretty good idea of who you need to target. So start…

shallow focus photography of man in white shirt

How-tos
6th Aug

2: Research audience behaviour

Okay, so we know who we want to target but where are we going to do it? To work this…

2: Research audience behaviour

Okay, so we know who we want to target but where are we going to do it? To work this…

man taking photo

How-tos
6th Aug

3: Get creative

When it comes to premium digital advertising, creative truly is king. In fact, a 2017 Nielsen study found that creative…

3: Get creative

When it comes to premium digital advertising, creative truly is king. In fact, a 2017 Nielsen study found that creative…

person pointing white paper on wall

How-tos
6th Aug

4: Pick the most effective channels

Effectiveness is a huge consideration when choosing media channels. It’s kind of a no brainer, really. When planning digital campaigns,…

4: Pick the most effective channels

Effectiveness is a huge consideration when choosing media channels. It’s kind of a no brainer, really. When planning digital campaigns,…

race track starting line

How-tos
6th Aug

5: Launch your campaign

So once you’ve defined your target audience and got your creative idea, it’s time to build and execute your media…

5: Launch your campaign

So once you’ve defined your target audience and got your creative idea, it’s time to build and execute your media…

How-tos
6th Aug

6: Measure campaign performance

Your campaign’s done so it’s time to kick back and relax, right? Wrong! It’s time to measure its performance. Top…

6: Measure campaign performance

Your campaign’s done so it’s time to kick back and relax, right? Wrong! It’s time to measure its performance. Top…