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How-tos

5: Launch your campaign

So once you’ve defined your target audience and got your creative idea, it’s time to build and execute your media plan. Success relies on choosing the right media to ensure your brand message commands attention and stays in people’s minds right up to the point of purchase. And, most importantly, make sure your client has enough stock for when your campaign goes gangbusters. 

It’s important to choose the media channel that ensures your brand message stays in people’s minds right up to the point of purchase

A group of friends at a coffee shop

How-tos
6th Aug

1: Choose your target audience
1: Choose your target audience
shallow focus photography of man in white shirt

How-tos
6th Aug

2: Research audience behaviour
2: Research audience behaviour
man taking photo

How-tos
6th Aug

3: Get creative
3: Get creative
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How-tos
6th Aug

4: Pick the most effective channels
4: Pick the most effective channels
race track starting line

How-tos
6th Aug

5: Launch your campaign
5: Launch your campaign

How-tos
6th Aug

6: Measure campaign performance
6: Measure campaign performance