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Better digital, bigger impact

Premium digital is backed by comprehensive data capabilities, professionally produced content that engages audiences and the advantage of contextual placement.


Not all ‘time spent’ is equal

Latest research shows time spent on a media platform is not the same as time spent consuming advertising. When it comes to all important ad attention, premium video outperforms YouTube and social video, click here for the full findings.


Not all digital video is equal

The new results from The Benchmark Series, Australia’s largest cross-media advertising effectiveness study, prove that video advertising within premium digital content creates superior memory retention, click here for the full findings.


Venessa Hunt appointed General Manager

One of Australia’s most highly regarded digital media executives will champion the benefits of advertising in premium digital environments as GM of ThinkPremiumDigital, read more.


What’s so premium about premium digital?

Not all digital ad places are equal and a cluster of recent studies demonstrate the superior benefits premium digital delivers for advertisers, read more.

The Facts About Premium Digital

ThinkPremiumDigital shareholder websites reach 19.1m Australians, that’s 90% of the population
ThinkPremiumDigital shareholder websites account for 15 of the top 20 news websites in Australia
ThinkPremiumDigital shareholder websites account for 8 of the top 10 sites for steaming video
A powerful media channel – premium digital drives bigger business impacts

Resource Centre

We’ve done the hard yards to get you the answers for making the kinds of digital media decisions that drive sales, win awards and create total legends. 

Help Centre

We’ve looked at the theory, now it’s time for the practical stuff. The experts tell us this is how digital that makes a difference is done and so here are the answers you seek.

Knowledge Exchange

ThinkPremiumDigital connects you with premium content creators and fellow digital enthusiasts. Mix, mingle and master the art of advertising in premium digital channels.

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