Welcome
Better digital, bigger impact
Premium digital is backed by comprehensive data capabilities, professionally produced content that engages audiences and the advantage of contextual placement.
Welcome
Not all ‘time spent’ is equal
Latest research shows time spent on a media platform is not the same as time spent consuming advertising. When it comes to all important ad attention, premium video outperforms YouTube and social video, click here for the full findings.
Welcome
Not all digital video is equal
The new results from The Benchmark Series, Australia’s largest cross-media advertising effectiveness study, prove that video advertising within premium digital content creates superior memory retention, click here for the full findings.
Welcome
Venessa Hunt appointed General Manager
One of Australia’s most highly regarded digital media executives will champion the benefits of advertising in premium digital environments as GM of ThinkPremiumDigital, read more.
Welcome
What’s so premium about premium digital?
Not all digital ad places are equal and a cluster of recent studies demonstrate the superior benefits premium digital delivers for advertisers, read more.
The Facts About Premium Digital
ThinkPremiumDigital shareholder websites reach 19.1m Australians, that’s 90% of the population
ThinkPremiumDigital shareholder websites account for 15 of the top 20 news websites in Australia
ThinkPremiumDigital shareholder websites account for 8 of the top 10 sites for steaming video
A powerful media channel – premium digital drives bigger business impacts
Resource Centre
We’ve done the hard yards to get you the answers for making the kinds of digital media decisions that drive sales, win awards and create total legends.
Help Centre
We’ve looked at the theory, now it’s time for the practical stuff. The experts tell us this is how digital that makes a difference is done and so here are the answers you seek.
Knowledge Exchange
ThinkPremiumDigital connects you with premium content creators and fellow digital enthusiasts. Mix, mingle and master the art of advertising in premium digital channels.
Latest News
Australia’s major content producers have been building and enhancing a treasure trove of audience data – understanding what people are reading, watching and listening to – and creating precision targeting opportunities for brands.
Australia’s major content producers have been building and enhancing a treasure trove of audience data – understanding what people are reading, watching and listening to – and creating precision targeting opportunities for brands.
There’s a fundamental flaw in how advertisers approach the concept of “platform audience reach”, and the argument goes like this: advertisers care about audiences, but despite large user numbers – the audiences aren’t always paying attention.
There’s a fundamental flaw in how advertisers approach the concept of “platform audience reach”, and the argument goes like this: advertisers care about audiences, but despite large user numbers – the audiences aren’t always paying attention.
In the past 10 years, our relationship with digital has changed dramatically – as consumers and as media buyers. Yet the way digital media is planned hasn’t fully caught up. Venessa Hunt outlines the shift required.
In the past 10 years, our relationship with digital has changed dramatically – as consumers and as media buyers. Yet the way digital media is planned hasn’t fully caught up. Venessa Hunt outlines the shift required.
New research finds five hours of social video consumption is required to generate just one minute of video advertising attention versus 12 minutes of premium video.
New research finds five hours of social video consumption is required to generate just one minute of video advertising attention versus 12 minutes of premium video.