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Better digital, bigger impact
Premium digital is backed by comprehensive data capabilities, professionally produced content that engages audiences and the advantage of contextual placement.
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Not All Digital Video is Equal: The Science Behind Benchmark
21 September: Join Assia Benmedjdoub, Dr Duane Varan and a panel of industry heavy weights in this must-see webinar which will unpick the science behind why not all digital video is equal. Register now to secure your spot.
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Not All Digital Video is Equal
The new results from The Benchmark Series, Australia’s largest cross-media advertising effectiveness study, prove that video advertising within premium digital content creates superior memory retention, click here for the full findings.
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Venessa Hunt appointed General Manager
One of Australia’s most highly regarded digital media executives will champion the benefits of advertising in premium digital environments as GM of ThinkPremiumDigital, read more.
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What’s so premium about premium digital?
Not all digital ad places are equal and a cluster of recent studies demonstrate the superior benefits premium digital delivers for advertisers, read more.
Premium Content Delivers…Fact!
ThinkPremiumDigital reaches 17.4 million Australians a month
Premium digital offers a premium user experience that attracts & engages
54% of CMOs say premium media delivers the best digital advertising ROI
ThinkPremiumDigital reaches 92% of people (14+) every month
Resource Centre
We’ve done the hard yards to get you the answers for making the kinds of digital media decisions that drive sales, win awards and create total legends.
Help Centre
We’ve looked at the theory, now it’s time for the practical stuff. The experts tell us this is how digital that makes a difference is done and so here are the answers you seek.
Knowledge Exchange
ThinkPremiumDigital connects you with premium content creators and fellow digital enthusiasts. Mix, mingle and master the art of advertising in premium digital channels.
Latest News
ThinkPremiumDigital’s Venessa Hunt believes most clients want two things: their ad dollars to work as hard as possible and for consumers to like, and therefore want to buy, their products.
ThinkPremiumDigital’s Venessa Hunt believes most clients want two things: their ad dollars to work as hard as possible and for consumers to like, and therefore want to buy, their products.
The latest round of research comparing ad memorability and impact between Facebook, YouTube, Broadcaster Video on Demand (BVOD) and run-of-internet video ads has seen Facebook and the web trounced by a tussle between broadcasters and Google.
The latest round of research comparing ad memorability and impact between Facebook, YouTube, Broadcaster Video on Demand (BVOD) and run-of-internet video ads has seen Facebook and the web trounced by a tussle between broadcasters and Google.
Ads placed on Broadcaster Video on Demand (BVOD) platforms are better liked and remembered compared to when they are placed on YouTube and Facebook, according to new research.
Ads placed on Broadcaster Video on Demand (BVOD) platforms are better liked and remembered compared to when they are placed on YouTube and Facebook, according to new research.
Ads that appear in Broadcaster Video on Demand (BVOD) are more effective and outperform video advertising across YouTube.
Ads that appear in Broadcaster Video on Demand (BVOD) are more effective and outperform video advertising across YouTube.