Welcome
Better digital, bigger impact
Premium digital is backed by comprehensive data capabilities, professionally produced content that engages audiences and the advantage of contextual placement.
Welcome
Not All Digital Video is Equal: The Science Behind Benchmark
Watch Assia Benmedjdoub, Dr Duane Varan and a panel of industry heavy weights in this must-see webinar which unpicks the science behind why not all digital video is equal. Watch now on demand.
Welcome
Not All Digital Video is Equal
The new results from The Benchmark Series, Australia’s largest cross-media advertising effectiveness study, prove that video advertising within premium digital content creates superior memory retention, click here for the full findings.
Welcome
Venessa Hunt appointed General Manager
One of Australia’s most highly regarded digital media executives will champion the benefits of advertising in premium digital environments as GM of ThinkPremiumDigital, read more.
Welcome
What’s so premium about premium digital?
Not all digital ad places are equal and a cluster of recent studies demonstrate the superior benefits premium digital delivers for advertisers, read more.
The Facts About Premium Digital
ThinkPremiumDigital shareholder websites reach 19.1m Australians, that’s 90% of the population
ThinkPremiumDigital shareholder websites account for 15 of the top 20 news websites in Australia
ThinkPremiumDigital shareholder websites account for 8 of the top 10 sites for steaming video
A powerful media channel – premium digital drives bigger business impacts
Resource Centre
We’ve done the hard yards to get you the answers for making the kinds of digital media decisions that drive sales, win awards and create total legends.
Help Centre
We’ve looked at the theory, now it’s time for the practical stuff. The experts tell us this is how digital that makes a difference is done and so here are the answers you seek.
Knowledge Exchange
ThinkPremiumDigital connects you with premium content creators and fellow digital enthusiasts. Mix, mingle and master the art of advertising in premium digital channels.
Latest News
The advertising industry’s lack of understanding about transference means many brands are missing out on its benefits in digital environments, says MediaScience CEO Dr Duane Varan.
The advertising industry’s lack of understanding about transference means many brands are missing out on its benefits in digital environments, says MediaScience CEO Dr Duane Varan.
The privacy era in digital marketing is giving contextual targeting new life as more advertisers look to combine context with audience targeting to boost campaign results.
The privacy era in digital marketing is giving contextual targeting new life as more advertisers look to combine context with audience targeting to boost campaign results.
Digital publishers’ investment in building first-party data has given agencies confidence in navigating a post-cookie world as the end of third-party cookies looms closer.
Digital publishers’ investment in building first-party data has given agencies confidence in navigating a post-cookie world as the end of third-party cookies looms closer.
The sustained rise in digital content consumption means Australia’s major digital publishers can offer stronger insights into trends happening across the country and help advertisers connect with the right audiences.
The sustained rise in digital content consumption means Australia’s major digital publishers can offer stronger insights into trends happening across the country and help advertisers connect with the right audiences.