The good old purchase funnel gets a bit of an update in the world of digital.
Brand safety is one of those hot industry topics that isn’t going away anytime soon. So what is it?
ThinkPremiumDigital is on a mission to quantify the benefits of placing ads in premium environments.
Teads partnered with CensusWide to question 100 chief marketing officers on their most valued forms of digital advertising.
With first-party data and context the bread and butter of premium publishers, now is the time for them to shine.
The AANA has prepped a handy guide right here.
A survey of more than 2,000 consumers found that ads appearing near negative content result in a 2.8 times reduction in intent to associate with these brands.
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We’ve done the hard yards to get you the answers for making the kinds of digital media decisions that drive sales, win awards and create total legends.
We’ve looked at the theory, now it’s time for the practical stuff. The experts tell us this is how digital that makes a difference is done and so here are the answers you seek.
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