Welcome
Better digital, bigger impact
Premium digital is backed by comprehensive data capabilities, professionally produced content that engages audiences and the advantage of contextual placement.
Welcome
The premium world of digital
The Benchmark Series, Australia’s largest cross-media advertising effectiveness study, proves definitively that advertising in premium media is more effective than run of the internet, click here for the full findings.
Welcome
Venessa Hunt appointed General Manager
One of Australia’s most highly regarded digital media executives will champion the benefits of advertising in premium digital environments as GM of ThinkPremiumDigital, read more.
Welcome
What’s so premium about premium digital?
Not all digital ad places are equal and a cluster of recent studies demonstrate the superior benefits premium digital delivers for advertisers, read more.
Premium Content Delivers…Fact!
ThinkPremiumDigital reaches 17.4 million Australians a month
Premium digital offers a premium user experience that attracts & engages
54% of CMOs say premium media delivers the best digital advertising ROI
ThinkPremiumDigital reaches 92% of people (14+) every month
Resource Centre
We’ve done the hard yards to get you the answers for making the kinds of digital media decisions that drive sales, win awards and create total legends.
Help Centre
We’ve looked at the theory, now it’s time for the practical stuff. The experts tell us this is how digital that makes a difference is done and so here are the answers you seek.
Knowledge Exchange
ThinkPremiumDigital connects you with premium content creators and fellow digital enthusiasts. Mix, mingle and master the art of advertising in premium digital channels.
Latest News
Research shows premium environments make for more effective campaigns. But in the current digital landscape, how do you define ‘premium’ and why does it make a difference?
Research shows premium environments make for more effective campaigns. But in the current digital landscape, how do you define ‘premium’ and why does it make a difference?
It’s now well established that digital advertising is not without its challenges with genuine concerns around ad fraud and brand safety plaguing the channel.
It’s now well established that digital advertising is not without its challenges with genuine concerns around ad fraud and brand safety plaguing the channel.
Rob Norman says context is and will continue to be important, but context plus data is the way the game will be won or lost.
Rob Norman says context is and will continue to be important, but context plus data is the way the game will be won or lost.
The Benchmark Series finds advertising in premium digital media creates superior recall and brand uplift.
The Benchmark Series finds advertising in premium digital media creates superior recall and brand uplift.