Okay, so we know who we want to target but where are we going to do it? To work this out, we’re going to do some homework. Hello, media consumption habits! Behaviour is key to choosing the right channels to reach the right audience so it pays to dig deep to find out exactly how and where your audience is most engaged during screen time.
The average Aussie spends 5.5 hours online every day but where and when are they actually paying attention?