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How-tos

2: Research audience behaviour

Okay, so we know who we want to target but where are we going to do it? To work this out, we’re going to do some homework. Hello, media consumption habits! Behaviour is key to choosing the right channels to reach the right audience so it pays to dig deep to find out exactly how and where your audience is most engaged during screen time.

The average Aussie spends 5.5 hours online every day but where and when are they actually paying attention? 

A group of friends at a coffee shop

How-tos
6th Aug

1: Choose your target audience
1: Choose your target audience
shallow focus photography of man in white shirt

How-tos
6th Aug

2: Research audience behaviour
2: Research audience behaviour
man taking photo

How-tos
6th Aug

3: Get creative
3: Get creative
person pointing white paper on wall

How-tos
6th Aug

4: Pick the most effective channels
4: Pick the most effective channels
race track starting line

How-tos
6th Aug

5: Launch your campaign
5: Launch your campaign

How-tos
6th Aug

6: Measure campaign performance
6: Measure campaign performance