How-tos
4: Pick the most effective channels
Effectiveness is a huge consideration when choosing media channels. It’s kind of a no brainer, really. When planning digital campaigns, don’t fall into the trap of selecting options that look cost-efficient. Make sure the channels you choose will actually be effective at delivering on your objectives. A 2019 UK study found 54% of CMOs believe premium digital media delivers the best ROI in the digital advertising space with even more CMOs of premium brands pointing to the effectiveness of the medium.
54% of CMOs believe premium digital media delivers the best ROI in the digital advertising space, with even more CMOs of premium brands pointing to the effectiveness of the medium.
Related How-tos
Effectiveness is a huge consideration when choosing media channels. It’s kind of a no brainer, really. When planning digital campaigns,…
Effectiveness is a huge consideration when choosing media channels. It’s kind of a no brainer, really. When planning digital campaigns,…
