ThinkPremiumDigital has announced the appointment of Venessa Hunt as General Manager READ MORE

How-tos

4: Pick the most effective channels

Effectiveness is a huge consideration when choosing media channels. It’s kind of a no brainer, really. When planning digital campaigns, don’t fall into the trap of selecting options that look cost-efficient. Make sure the channels you choose will actually be effective at delivering on your objectives. A 2019 UK study found 54% of CMOs believe premium digital media delivers the best ROI in the digital advertising space with even more CMOs of premium brands pointing to the effectiveness of the medium. 

54% of CMOs believe premium digital media delivers the best ROI in the digital advertising space, with even more CMOs of premium brands pointing to the effectiveness of the medium.

A group of friends at a coffee shop

How-tos
6th Aug

1: Choose your target audience
1: Choose your target audience
shallow focus photography of man in white shirt

How-tos
6th Aug

2: Research audience behaviour
2: Research audience behaviour
man taking photo

How-tos
6th Aug

3: Get creative
3: Get creative
person pointing white paper on wall

How-tos
6th Aug

4: Pick the most effective channels
4: Pick the most effective channels
race track starting line

How-tos
6th Aug

5: Launch your campaign
5: Launch your campaign

How-tos
6th Aug

6: Measure campaign performance
6: Measure campaign performance