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How-tos

4: Pick the most effective channels

Effectiveness is a huge consideration when choosing media channels. It’s kind of a no brainer, really. When planning digital campaigns, don’t fall into the trap of selecting options that look cost-efficient. Make sure the channels you choose will actually be effective at delivering on your objectives. A 2019 UK study found 54% of CMOs believe premium digital media delivers the best ROI in the digital advertising space with even more CMOs of premium brands pointing to the effectiveness of the medium. 

54% of CMOs believe premium digital media delivers the best ROI in the digital advertising space, with even more CMOs of premium brands pointing to the effectiveness of the medium.

A group of friends at a coffee shop

How-tos
6th Aug

1: Choose your target audience

The objectives of your campaign will give you a pretty good idea of who you need to target. So start…

1: Choose your target audience

The objectives of your campaign will give you a pretty good idea of who you need to target. So start…

shallow focus photography of man in white shirt

How-tos
6th Aug

2: Research audience behaviour

Okay, so we know who we want to target but where are we going to do it? To work this…

2: Research audience behaviour

Okay, so we know who we want to target but where are we going to do it? To work this…

man taking photo

How-tos
6th Aug

3: Get creative

When it comes to premium digital advertising, creative truly is king. In fact, a 2017 Nielsen study found that creative…

3: Get creative

When it comes to premium digital advertising, creative truly is king. In fact, a 2017 Nielsen study found that creative…

person pointing white paper on wall

How-tos
6th Aug

4: Pick the most effective channels

Effectiveness is a huge consideration when choosing media channels. It’s kind of a no brainer, really. When planning digital campaigns,…

4: Pick the most effective channels

Effectiveness is a huge consideration when choosing media channels. It’s kind of a no brainer, really. When planning digital campaigns,…

race track starting line

How-tos
6th Aug

5: Launch your campaign

So once you’ve defined your target audience and got your creative idea, it’s time to build and execute your media…

5: Launch your campaign

So once you’ve defined your target audience and got your creative idea, it’s time to build and execute your media…

How-tos
6th Aug

6: Measure campaign performance

Your campaign’s done so it’s time to kick back and relax, right? Wrong! It’s time to measure its performance. Top…

6: Measure campaign performance

Your campaign’s done so it’s time to kick back and relax, right? Wrong! It’s time to measure its performance. Top…