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How-tos

6: Measure campaign performance

Your campaign’s done so it’s time to kick back and relax, right? Wrong! It’s time to measure its performance. Top on the list is verifying return on investment (ROI) so you can optimise future campaign effectiveness. To calculate the ROI, take your sales revenue and divide it by the cost of the campaign. And don’t forget to track the objectives you set way back at the beginning of the campaign planning process. Done? Now you can relax.

Measuring campaign performance is an essential step to verify return on investment.

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How-tos
6th Aug

1: Choose your target audience
1: Choose your target audience
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How-tos
6th Aug

2: Research audience behaviour
2: Research audience behaviour
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How-tos
6th Aug

3: Get creative
3: Get creative
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How-tos
6th Aug

4: Pick the most effective channels
4: Pick the most effective channels
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How-tos
6th Aug

5: Launch your campaign
5: Launch your campaign

How-tos
6th Aug

6: Measure campaign performance
6: Measure campaign performance