Your campaign’s done so it’s time to kick back and relax, right? Wrong! It’s time to measure its performance. Top on the list is verifying return on investment (ROI) so you can optimise future campaign effectiveness. To calculate the ROI, take your sales revenue and divide it by the cost of the campaign. And don’t forget to track the objectives you set way back at the beginning of the campaign planning process. Done? Now you can relax.
Measuring campaign performance is an essential step to verify return on investment.