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A helping hand for all things digital

Theory sorted. Now it’s time for the practical stuff. The experts tell us this is how digital that makes a difference is done and so here are the answers you seek.

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How-tos
6th Aug

1: Choose your target audience
1: Choose your target audience
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How-tos
6th Aug

2: Research audience behaviour
2: Research audience behaviour
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How-tos
6th Aug

3: Get creative
3: Get creative
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How-tos
6th Aug

4: Pick the most effective channels
4: Pick the most effective channels
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Frequently asked questions

Got questions about premium digital? Like, what is it or how effective is it? You’ve come to the right place.

FAQ’s
10th Aug

What is ‘premium’ digital?

Unlike some digital channels that are dominated by unchecked user-generated content, premium digital is created, curated and overseen by experienced editors, producers and journalists. Premium digital environments offer a premium user experience that attracts and engages audiences with research suggesting premium has the power to deliver better short and long-term benefits than basic non-premium digital.

What is ‘premium’ digital?

Unlike some digital channels that are dominated by unchecked user-generated content, premium digital is created, curated and overseen by experienced…

FAQ’s
24th Jul

What ad formats are considered premium?

By our definition, premium digital covers any ad format that sits within an environment populated with professionally produced or curated content, backed by quality data and the checks and balances required to ensure it’s brand safe. We won’t give you a full list of ad units because, well, we know you have better things to do with your time. But a quick summary would include digital display, long- and short-form video, native and branded content. Always in premium content environments, of course.

What ad formats are considered premium?

By our definition, premium digital covers any ad format that sits within an environment populated with professionally produced or curated…

FAQ’s
21st Jul

How can premium digital help you to target better?

From young professionals to sports fans, adventure travellers, SINKS, DINKS and everything in between, Australia’s premium digital publishers have a wealth of audiences you can target. By utilising first-party publisher data and the data partnerships they have forged with reputable data providers, advertisers that call on premium digital have the benefit of smart, focused targeting at their fingertips.

How can premium digital help you to target better?

From young professionals to sports fans, adventure travellers, SINKS, DINKS and everything in between, Australia’s premium digital publishers have a…

FAQ’s
20th Jul

Is premium digital more effective?

The short answer is yes. In fact, a 2019 UK study found 54% of CMOs believe premium digital media delivers the best ROI in the digital advertising space, with even more CMOs of premium brands pointing to the effectiveness of the medium. 

Is premium digital more effective?

The short answer is yes. In fact, a 2019 UK study found 54% of CMOs believe premium digital media delivers…

FAQ’s
19th Jul

Why is premium digital more effective?

There are plenty of reasons why premium digital is more effective than non-premium and one of the key reasons is context. Context refers to the environment in which the ads are featured. Let’s say you’re reading an article about decorating your home and you’re served an ad for home improvement products. That’s contextual targeting. Context matters when it comes to targeted advertising because it’s a way of putting your product in front of people that have already shown an interest in the category. And with the pending loss of third-party cookie data, it’s a great way to ensure your ads are reaching the right audience at the right time. Plus, it’s relevant without being creepy and no one wants to be creepy, right?

Why is premium digital more effective?

There are plenty of reasons why premium digital is more effective than non-premium and one of the key reasons is…

FAQ’s
16th Jul

How do I know premium digital is brand safe?

Australia’s premium digital publishers work with best-in-class technology providers to ensure brand safety across their entire network. This technology, in conjunction with good old-fashioned human oversight, ensures the environment your ad appears in is always safe.

How do I know premium digital is brand safe?

Australia’s premium digital publishers work with best-in-class technology providers to ensure brand safety across their entire network. This technology, in…

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Industry contacts

If you’re interested in buying advertising or discussing integration opportunities then we recommend you contact our shareholders directly and talk to the teams of experts ready and willing to assist you.

Seven West Media
Nine
Network 10
Foxtel
Foxtel Media
News Corp
Seven West Media

Seven West Media

Seven West Media is one of Australia’s most prominent media companies, with a market leading presence in content production across broadcast television, publishing and digital. 

Nine

Nine

When it comes to connecting brands with the passions of Australians, there’s no other media company like Nine. As the home of Australia’s most trusted and loved brands spanning news, business and finance, lifestyle, entertainment and sport, we pride ourselves on creating and curating quality content, accessed by consumers when and how they want.

Network 10

Network 10

We’re ViacomCBS Australia & New Zealand (Hello!), a division of ViacomCBS International Networks – which in turn is a division of ViacomCBS. We deliver content that is premium and differentiated to the young and young at heart in the way they want it via an enhanced viewing ecosystem.

Foxtel

Foxtel

Foxtel is Australia’s most innovative and dynamic media company, providing a premium, streamed and live, sport, movies, drama, news and entertainment experience; including Australia’s only dedicated, live, 4K broadcast channel.

Foxtel Media

Foxtel Media

We lead the way in developing innovative advertising solutions that create a closer connection between brands and their audiences. As part of Australia’s most valued entertainment experience, we go further to make your brand reach the right audience in an engaging and cost efficient way.

News Corp

News Corp

News Corp Australia is part of News Corp a global, diversified media and information services company focused on creating and distributing authoritative and engaging content. The company comprises businesses across a range of media, including: news and information services, subscription video services in Australia, book publishing and digital real estate services.