Research
Create lasting impressions
In a cluttered digital world, memory is the key to effectiveness.
The outcome of increased attention to advertising is an increase in the salience of advertiser brand and message.
Research demonstrates that when it comes to building brand mental availability and having your brand remembered, advertising in premium digital editorial and BVOD environments outperforms Facebook & YouTube.
What’s more, ads in premium video are 83% more memorable than social video, and premium display delivers 32X better recall than social display.
Take your brand beyond the first impression. If you’re after bigger and better results, nothing beats premium video.
Related Research
For advertising campaigns to be effective, they need to generate human attention. But in today’s complex digital landscape, how can you ensure your media choices will do just that?
For advertising campaigns to be effective, they need to generate human attention. But in today’s complex digital landscape, how can you ensure your media choices will do just that?
Premium digital video is a powerful brand driver and contributes more than other channels both as a standalone, and in combination with TV.
Premium digital video is a powerful brand driver and contributes more than other channels both as a standalone, and in combination with TV.
We commissioned an independent study that tested whether key cohorts did in fact demonstrate interest and intent to act in specific categories. Get the cheat sheet now.
We commissioned an independent study that tested whether key cohorts did in fact demonstrate interest and intent to act in specific categories. Get the cheat sheet now.
Time spent on a media platform is not equal to time spent consuming advertising. Get the cheat sheet for the facts that show premium video outperforms YouTube & social video when it comes to all important ad attention.
Time spent on a media platform is not equal to time spent consuming advertising. Get the cheat sheet for the facts that show premium video outperforms YouTube & social video when it comes to all important ad attention.
Latest research shows time spent on a media platform is not the same as time spent consuming advertising. Download the findings now to see how premium video stacks up when it comes to all important ad attention.
Latest research shows time spent on a media platform is not the same as time spent consuming advertising. Download the findings now to see how premium video stacks up when it comes to all important ad attention.
Premium digital environments matter, but how does premium digital video compare? Get the cheat sheet for the facts that prove video advertising within premium digital content creates superior memory retention.
Premium digital environments matter, but how does premium digital video compare? Get the cheat sheet for the facts that prove video advertising within premium digital content creates superior memory retention.
Advertising in premium digital environments matters and is more effective for advertisers. Now, we dive into the world of premium video to see how it stacks up against user-generated and social video.
Advertising in premium digital environments matters and is more effective for advertisers. Now, we dive into the world of premium video to see how it stacks up against user-generated and social video.
Not all digital media is equal and now there’s proof. Get the cheat sheet for the facts that prove how premium digital delivers for advertisers.
Not all digital media is equal and now there’s proof. Get the cheat sheet for the facts that prove how premium digital delivers for advertisers.
Do premium environments deliver better results? Not all digital media is equal and now there’s proof. It’s the research we’ve all been waiting for.
Do premium environments deliver better results? Not all digital media is equal and now there’s proof. It’s the research we’ve all been waiting for.