Research
Not all ‘time spent’ is equal: Cheat Sheet
Research
4 April, 2022
Latest research shows time spent on a media platform is not the same as time spent consuming advertising.
Get the cheat sheet now for all of the facts that show premium video (combined BVOD and short-form video) outperforms YouTube and social video (Facebook and Instagram) when it comes to all important ad attention.
If you use time-spent data for media choices, make sure it’s time spent with advertising. Make sure it’s time well spent.
