Every hour of time spent with premium video provides 25X more ad attention than social video DOWNLOAD THE LATEST REPORT NOW
Premium digital environments matter, but how does premium digital video compare? Get the latest Benchmark Series report DOWNLOAD NOW
Close

Download a copy of this article and use it in your own presentations.

Research

Welcome to the premium world of digital

Do premium environments deliver better results?

Not all digital media is equal and now there’s proof. It’s the research we’ve all been waiting for.

The Benchmark Series, Australia’s largest cross-media advertising effectiveness study, proves definitively that advertising in premium media is more effective than run of the internet.

Commissioned by ThinkPremiumDigital, The Benchmark Series has been overseen by Dr Duane Varan, CEO of audience research lab MediaScience.

Findings include:

Premium matters

Premium display and video placements drive 2.4x better recall and 1.6x brand lift compared to run of internet. This is even more pronounced for light buyers, the most important audience for brand growth with premium display and video placements delivering 3 times the recall and 2.8x the brand lift compared to run of internet.

Premium display = premium impact

Premium display alone generates 3.5x the brand recall compared to display across run of internet sites.

Short form video takes its rightful place

Short form in premium environments offers 1.8x better recall and 2.8x the brand lift than short-form video on run of the internet. While short-form video in premium environments delivers 1.8x higher recall than Facebook video.

Find out how the research was conducted:

For everything you’ve always wanted to know about the premium world of digital, download the findings now

Research
4th Apr

Not all ‘time spent’ is equal: Cheat Sheet

Time spent on a media platform is not equal to time spent consuming advertising. Get the cheat sheet for the facts that show premium video outperforms YouTube & social video when it comes to all important ad attention.

Not all ‘time spent’ is equal: Cheat Sheet

Time spent on a media platform is not equal to time spent consuming advertising. Get the cheat sheet for the facts that show premium video outperforms YouTube & social video when it comes to all important ad attention.

Research
8th Mar

Not all ‘time spent’ is equal

Latest research shows time spent on a media platform is not the same as time spent consuming advertising. Download the findings now to see how premium video stacks up when it comes to all important ad attention.

Not all ‘time spent’ is equal

Latest research shows time spent on a media platform is not the same as time spent consuming advertising. Download the findings now to see how premium video stacks up when it comes to all important ad attention.

Research
10th Sep

Not all digital video is equal: Cheat Sheet

Premium digital environments matter, but how does premium digital video compare? Get the cheat sheet for the facts that prove video advertising within premium digital content creates superior memory retention.

Not all digital video is equal: Cheat Sheet

Premium digital environments matter, but how does premium digital video compare? Get the cheat sheet for the facts that prove video advertising within premium digital content creates superior memory retention.

Research
23rd Aug

Not all digital video is equal

Advertising in premium digital environments matters and is more effective for advertisers. Now, we dive into the world of premium video to see how it stacks up against user-generated and social video.

Not all digital video is equal

Advertising in premium digital environments matters and is more effective for advertisers. Now, we dive into the world of premium video to see how it stacks up against user-generated and social video.

Research
9th Jun

The Premium World of Digital: Cheat Sheet

Not all digital media is equal and now there’s proof. Get the cheat sheet for the facts that prove how premium digital delivers for advertisers.

The Premium World of Digital: Cheat Sheet

Not all digital media is equal and now there’s proof. Get the cheat sheet for the facts that prove how premium digital delivers for advertisers.

Research
30th Sep

What’s so premium about premium digital?

A cluster of recent studies demonstrate the superior benefits premium digital delivers for advertisers.

What’s so premium about premium digital?

A cluster of recent studies demonstrate the superior benefits premium digital delivers for advertisers.

Research
1st Aug

Study: 54% of CMOs say premium media delivers the best digital advertising ROI

Teads partnered with CensusWide to question 100 chief marketing officers on their most valued forms of digital advertising.

Study: 54% of CMOs say premium media delivers the best digital advertising ROI

Teads partnered with CensusWide to question 100 chief marketing officers on their most valued forms of digital advertising.