Research
Welcome to the premium world of digital
Do premium environments deliver better results?
Not all digital media is equal and now there’s proof. It’s the research we’ve all been waiting for.
The Benchmark Series, Australia’s largest cross-media advertising effectiveness study, proves definitively that advertising in premium media is more effective than run of the internet.
Commissioned by ThinkPremiumDigital, The Benchmark Series has been overseen by Dr Duane Varan, CEO of audience research lab MediaScience.
Findings include:
Premium matters
Premium display and video placements drive 2.4x better recall and 1.6x brand lift compared to run of internet. This is even more pronounced for light buyers, the most important audience for brand growth with premium display and video placements delivering 3 times the recall and 2.8x the brand lift compared to run of internet.
Premium display = premium impact
Premium display alone generates 3.5x the brand recall compared to display across run of internet sites.
Short form video takes its rightful place
Short form in premium environments offers 1.8x better recall and 2.8x the brand lift than short-form video on run of the internet. While short-form video in premium environments delivers 1.8x higher recall than Facebook video.
Find out how the research was conducted:
For everything you’ve always wanted to know about the premium world of digital, download the findings now
Related Research
For advertising campaigns to be effective, they need to generate human attention. But in today’s complex digital landscape, how can you ensure your media choices will do just that?
For advertising campaigns to be effective, they need to generate human attention. But in today’s complex digital landscape, how can you ensure your media choices will do just that?
Premium digital video is a powerful brand driver and contributes more than other channels both as a standalone, and in combination with TV.
Premium digital video is a powerful brand driver and contributes more than other channels both as a standalone, and in combination with TV.
In a cluttered digital world, memory is the key to effectiveness. Take your brand beyond the first impression. If you’re after bigger and better results, nothing beats premium video.
In a cluttered digital world, memory is the key to effectiveness. Take your brand beyond the first impression. If you’re after bigger and better results, nothing beats premium video.
We commissioned an independent study that tested whether key cohorts did in fact demonstrate interest and intent to act in specific categories. Get the cheat sheet now.
We commissioned an independent study that tested whether key cohorts did in fact demonstrate interest and intent to act in specific categories. Get the cheat sheet now.
Time spent on a media platform is not equal to time spent consuming advertising. Get the cheat sheet for the facts that show premium video outperforms YouTube & social video when it comes to all important ad attention.
Time spent on a media platform is not equal to time spent consuming advertising. Get the cheat sheet for the facts that show premium video outperforms YouTube & social video when it comes to all important ad attention.
Latest research shows time spent on a media platform is not the same as time spent consuming advertising. Download the findings now to see how premium video stacks up when it comes to all important ad attention.
Latest research shows time spent on a media platform is not the same as time spent consuming advertising. Download the findings now to see how premium video stacks up when it comes to all important ad attention.
Premium digital environments matter, but how does premium digital video compare? Get the cheat sheet for the facts that prove video advertising within premium digital content creates superior memory retention.
Premium digital environments matter, but how does premium digital video compare? Get the cheat sheet for the facts that prove video advertising within premium digital content creates superior memory retention.
Advertising in premium digital environments matters and is more effective for advertisers. Now, we dive into the world of premium video to see how it stacks up against user-generated and social video.
Advertising in premium digital environments matters and is more effective for advertisers. Now, we dive into the world of premium video to see how it stacks up against user-generated and social video.
Not all digital media is equal and now there’s proof. Get the cheat sheet for the facts that prove how premium digital delivers for advertisers.
Not all digital media is equal and now there’s proof. Get the cheat sheet for the facts that prove how premium digital delivers for advertisers.