Over 100 of the most senior agency executives gathered in the Hunter Valley for 2021’s Agency Leaders Symposium.
Hearing from the most influential minds in the industry, the symposium provided insight into what the future holds for agencies and how they can best position themselves for the road ahead.
During the keynote presentation, ThinkPremiumDigital General Manager, Venessa Hunt, announced the launch of a data quality initiative – a commitment to benchmark the effectiveness of targeting and data in Australia. Joining the discussion was Matterkind’s Clay Gill, 10ViacomCBS’ Josh Slighting and MediaCom’s Minsun Collier, who together deep dived into the future of audience targeting and considered the questions agencies should be asking vendors.
ThinkPremiumDigital, along with ThinkTV and ThinkNewsBrands, showed support for the industry throughout the conference by providing networking opportunities across the two days, giving guests a chance to reflect on the challenging year that was and the road ahead.