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News

What 2021 taught us about premium digital advertising

Published B&T

In 2021, premium digital has come into its own with a host of studies shedding light on the efficacy of premium environments.

From superior recall and brand uplift to boosted attention on ads, this year we’ve learned a whole lot about the power of premium. Venessa Hunt, general manager of ThinkPremiumDigital, explains.

News
13th Dec

What does the future of ethical targeting look like?

We’re entering a new era of data-driven marketing and the winners will be the ones that take consumers into account, applying sustainable and ethical practices to data usage. ThinkPremiumDigital’s Venessa Hunt explains.

What does the future of ethical targeting look like?

We’re entering a new era of data-driven marketing and the winners will be the ones that take consumers into account, applying sustainable and ethical practices to data usage. ThinkPremiumDigital’s Venessa Hunt explains.

News
7th Dec

Brands are hypocritical if they don’t hold all media platforms to the same standard

Consumers expect more from the brands they purchase from, and brands are becoming vocal on the need for their supply chains to echo these expectations. However, when it comes to media investment, not all media platforms are held to the same standards.

Brands are hypocritical if they don’t hold all media platforms to the same standard

Consumers expect more from the brands they purchase from, and brands are becoming vocal on the need for their supply chains to echo these expectations. However, when it comes to media investment, not all media platforms are held to the same standards.

News
23rd Nov

Advertisers overlooking advantages of transference in digital advertising

The advertising industry’s lack of understanding about transference means many brands are missing out on its benefits in digital environments, says MediaScience CEO Dr Duane Varan.

Advertisers overlooking advantages of transference in digital advertising

The advertising industry’s lack of understanding about transference means many brands are missing out on its benefits in digital environments, says MediaScience CEO Dr Duane Varan.

News
4th Nov

Contextual targeting ‘back in vogue’ amid privacy changes and looming cookie decline

The privacy era in digital marketing is giving contextual targeting new life as more advertisers look to combine context with audience targeting to boost campaign results.

Contextual targeting ‘back in vogue’ amid privacy changes and looming cookie decline

The privacy era in digital marketing is giving contextual targeting new life as more advertisers look to combine context with audience targeting to boost campaign results.

News
19th Oct

Digital publishers beef up first-party data to fill cookie gap

Digital publishers’ investment in building first-party data has given agencies confidence in navigating a post-cookie world as the end of third-party cookies looms closer.

Digital publishers beef up first-party data to fill cookie gap

Digital publishers’ investment in building first-party data has given agencies confidence in navigating a post-cookie world as the end of third-party cookies looms closer.

News
5th Oct

Pub grub, extreme sport, and electric cars – Aussie platforms offer a unique look into local trends

The sustained rise in digital content consumption means Australia’s major digital publishers can offer stronger insights into trends happening across the country and help advertisers connect with the right audiences.

Pub grub, extreme sport, and electric cars – Aussie platforms offer a unique look into local trends

The sustained rise in digital content consumption means Australia’s major digital publishers can offer stronger insights into trends happening across the country and help advertisers connect with the right audiences.

Media Release
27th Sep

New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid

Powerful new campaign heroes Australia’s ingenuity, inventiveness & resilience to overcoming challenges in a bid to boost vaccination rates.

New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid

Powerful new campaign heroes Australia’s ingenuity, inventiveness & resilience to overcoming challenges in a bid to boost vaccination rates.

News
31st Aug

The five questions agencies and clients should be asking about digital (but probably aren’t)

ThinkPremiumDigital’s Venessa Hunt believes most clients want two things: their ad dollars to work as hard as possible and for consumers to like, and therefore want to buy, their products.

The five questions agencies and clients should be asking about digital (but probably aren’t)

ThinkPremiumDigital’s Venessa Hunt believes most clients want two things: their ad dollars to work as hard as possible and for consumers to like, and therefore want to buy, their products.

News
26th Aug

Platforms skirmish on video advertising recall and impact: BVOD versus Facebook versus YouTube versus web numbers in

The latest round of research comparing ad memorability and impact between Facebook, YouTube, Broadcaster Video on Demand (BVOD) and run-of-internet video ads has seen Facebook and the web trounced by a tussle between broadcasters and Google.

Platforms skirmish on video advertising recall and impact: BVOD versus Facebook versus YouTube versus web numbers in

The latest round of research comparing ad memorability and impact between Facebook, YouTube, Broadcaster Video on Demand (BVOD) and run-of-internet video ads has seen Facebook and the web trounced by a tussle between broadcasters and Google.