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News

It’s time to re-think the digital planning process

By Venessa Hunt, General Manager at ThinkPremiumDigital, Published AdNews

In the past 10 years, our relationship with digital has changed dramatically – as consumers and as media buyers. Yet the way digital media is planned hasn’t fully caught up. Venessa Hunt outlines the shift required.

In recent months, the industry has been preoccupied with the phasing out of cookies, changes in privacy and the rise of alternate identifiers. No doubt we will continue to hear about these topics as digital marketers adapt to the change that is coming and coming fast.

However, there’s a conversation that should have been had well before all this change started to come down the pipe: we need to talk about over-investment in low-attention media and the absence of basic logic in the digital planning process.

News
29th Apr

Mi3 Podcast: 25x more effective video ad exposure per hour with premium video than social platforms

There’s a fundamental flaw in how advertisers approach the concept of “platform audience reach”, and the argument goes like this: advertisers care about audiences, but despite large user numbers – the audiences aren’t always paying attention.

Mi3 Podcast: 25x more effective video ad exposure per hour with premium video than social platforms

There’s a fundamental flaw in how advertisers approach the concept of “platform audience reach”, and the argument goes like this: advertisers care about audiences, but despite large user numbers – the audiences aren’t always paying attention.

Media Release
14th Mar

Premium video generates up to 25x more advertising attention than social video

New research finds five hours of social video consumption is required to generate just one minute of video advertising attention versus 12 minutes of premium video.

Premium video generates up to 25x more advertising attention than social video

New research finds five hours of social video consumption is required to generate just one minute of video advertising attention versus 12 minutes of premium video.

News
15th Feb

ThinkPremiumDigital shareholders on digital ad spend outlook

Foxtel’s Chris Oxley, Seven’s Gereurd Roberts, News Corp’s Michael Krawczyk, CBSViacom’s Rod Prosser and Nine’s Ben Campbell speak on digital ad spend trends, BVOD growth, and digital ad strategies.

ThinkPremiumDigital shareholders on digital ad spend outlook

Foxtel’s Chris Oxley, Seven’s Gereurd Roberts, News Corp’s Michael Krawczyk, CBSViacom’s Rod Prosser and Nine’s Ben Campbell speak on digital ad spend trends, BVOD growth, and digital ad strategies.

News
8th Feb

2022 is the last chance to get your digital act together: How to prepare for ESG metrics, attention… and the end of targeting as we know it

This year will ignite some of the biggest shifts the digital ad industry has ever seen. ThinkPremiumDigital’s Venessa Hunt unpacks the three biggest challenges marketers need to get across, fast – and how to best prepare for what’s about to land.

2022 is the last chance to get your digital act together: How to prepare for ESG metrics, attention… and the end of targeting as we know it

This year will ignite some of the biggest shifts the digital ad industry has ever seen. ThinkPremiumDigital’s Venessa Hunt unpacks the three biggest challenges marketers need to get across, fast – and how to best prepare for what’s about to land.

News
13th Dec

What does the future of ethical targeting look like?

We’re entering a new era of data-driven marketing and the winners will be the ones that take consumers into account, applying sustainable and ethical practices to data usage. ThinkPremiumDigital’s Venessa Hunt explains.

What does the future of ethical targeting look like?

We’re entering a new era of data-driven marketing and the winners will be the ones that take consumers into account, applying sustainable and ethical practices to data usage. ThinkPremiumDigital’s Venessa Hunt explains.

News
7th Dec

Brands are hypocritical if they don’t hold all media platforms to the same standard

Consumers expect more from the brands they purchase from, and brands are becoming vocal on the need for their supply chains to echo these expectations. However, when it comes to media investment, not all media platforms are held to the same standards.

Brands are hypocritical if they don’t hold all media platforms to the same standard

Consumers expect more from the brands they purchase from, and brands are becoming vocal on the need for their supply chains to echo these expectations. However, when it comes to media investment, not all media platforms are held to the same standards.

News
6th Dec

What 2021 taught us about premium digital advertising

From superior recall and brand uplift to boosted attention on ads, this year we’ve learned a whole lot about the power of premium. Venessa Hunt, general manager of ThinkPremiumDigital, explains.

What 2021 taught us about premium digital advertising

From superior recall and brand uplift to boosted attention on ads, this year we’ve learned a whole lot about the power of premium. Venessa Hunt, general manager of ThinkPremiumDigital, explains.

News
23rd Nov

Advertisers overlooking advantages of transference in digital advertising

The advertising industry’s lack of understanding about transference means many brands are missing out on its benefits in digital environments, says MediaScience CEO Dr Duane Varan.

Advertisers overlooking advantages of transference in digital advertising

The advertising industry’s lack of understanding about transference means many brands are missing out on its benefits in digital environments, says MediaScience CEO Dr Duane Varan.

News
4th Nov

Contextual targeting ‘back in vogue’ amid privacy changes and looming cookie decline

The privacy era in digital marketing is giving contextual targeting new life as more advertisers look to combine context with audience targeting to boost campaign results.

Contextual targeting ‘back in vogue’ amid privacy changes and looming cookie decline

The privacy era in digital marketing is giving contextual targeting new life as more advertisers look to combine context with audience targeting to boost campaign results.