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2022 is the last chance to get your digital act together: How to prepare for ESG metrics, attention… and the end of targeting as we know it
By Venessa Hunt, General Manager at ThinkPremiumDigital, Published Mi-3.com.au
This year will ignite some of the biggest shifts the digital ad industry has ever seen. Venessa Hunt unpacks the three biggest challenges marketers need to get across, fast – and how to best prepare for what’s about to land.
In digital advertising, every year brings unprecedented levels of change.
While this is especially true in the last few years, 2022 promises to completely shake up the digital ecosystem. This year is sure to be anything BUT business as usual.
This means businesses need to get their houses in order, re-evaluating existing and well-embedded practices. There are three major areas of preparation to focus on: data and privacy reform, testing redistribution of social media spend, and the move to quality over quantity.
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