News
The five questions agencies and clients should be asking about digital (but probably aren’t)
By Venessa Hunt, General Manager at ThinkPremiumDigital, published AdNews
ThinkPremiumDigital’s Venessa Hunt believes most clients want two things: their ad dollars to work as hard as possible and for consumers to like, and therefore want to buy, their products.
This year, for the first time, independent research has proven investing ad dollars in quality Australian digital environments is better for achieving these goals. Yet, there is still resistance to rebalance investment.
So, what’s holding the industry back? And what questions should agencies and clients be asking right now to address this challenge?
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