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Pub grub, extreme sport, and electric cars – Aussie platforms offer a unique look into local trends
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The sustained rise in digital content consumption means Australia’s major digital publishers can offer stronger insights into trends happening across the country and help advertisers connect with the right audiences.
The pandemic has seen exponential growth in audiences and, according to Roy Morgan data, Australia’s major digital publishers now reach 19.1 million Australians every month with one digital subset, Broadcaster Video-on-Demand (BVOD), establishing a new baseline for viewership with more than 1.6 million hours of BVOD content being consumed every week.
This means these platforms have even stronger data on what Australians are interested in seeing across various sectors.
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