News
Pub grub, extreme sport, and electric cars – Aussie platforms offer a unique look into local trends
Published AdNews
The sustained rise in digital content consumption means Australia’s major digital publishers can offer stronger insights into trends happening across the country and help advertisers connect with the right audiences.
The pandemic has seen exponential growth in audiences and, according to Roy Morgan data, Australia’s major digital publishers now reach 19.1 million Australians every month with one digital subset, Broadcaster Video-on-Demand (BVOD), establishing a new baseline for viewership with more than 1.6 million hours of BVOD content being consumed every week.
This means these platforms have even stronger data on what Australians are interested in seeing across various sectors.
Related articles
The advertising industry’s lack of understanding about transference means many brands are missing out on its benefits in digital environments, says MediaScience CEO Dr Duane Varan.
The advertising industry’s lack of understanding about transference means many brands are missing out on its benefits in digital environments, says MediaScience CEO Dr Duane Varan.
The privacy era in digital marketing is giving contextual targeting new life as more advertisers look to combine context with audience targeting to boost campaign results.
The privacy era in digital marketing is giving contextual targeting new life as more advertisers look to combine context with audience targeting to boost campaign results.
Digital publishers’ investment in building first-party data has given agencies confidence in navigating a post-cookie world as the end of third-party cookies looms closer.
Digital publishers’ investment in building first-party data has given agencies confidence in navigating a post-cookie world as the end of third-party cookies looms closer.
Powerful new campaign heroes Australia’s ingenuity, inventiveness & resilience to overcoming challenges in a bid to boost vaccination rates.
Powerful new campaign heroes Australia’s ingenuity, inventiveness & resilience to overcoming challenges in a bid to boost vaccination rates.
ThinkPremiumDigital’s Venessa Hunt believes most clients want two things: their ad dollars to work as hard as possible and for consumers to like, and therefore want to buy, their products.
ThinkPremiumDigital’s Venessa Hunt believes most clients want two things: their ad dollars to work as hard as possible and for consumers to like, and therefore want to buy, their products.
The latest round of research comparing ad memorability and impact between Facebook, YouTube, Broadcaster Video on Demand (BVOD) and run-of-internet video ads has seen Facebook and the web trounced by a tussle between broadcasters and Google.
The latest round of research comparing ad memorability and impact between Facebook, YouTube, Broadcaster Video on Demand (BVOD) and run-of-internet video ads has seen Facebook and the web trounced by a tussle between broadcasters and Google.
Ads placed on Broadcaster Video on Demand (BVOD) platforms are better liked and remembered compared to when they are placed on YouTube and Facebook, according to new research.
Ads placed on Broadcaster Video on Demand (BVOD) platforms are better liked and remembered compared to when they are placed on YouTube and Facebook, according to new research.
Ads that appear in Broadcaster Video on Demand (BVOD) are more effective and outperform video advertising across YouTube.
Ads that appear in Broadcaster Video on Demand (BVOD) are more effective and outperform video advertising across YouTube.
Research shows premium environments make for more effective campaigns. But in the current digital landscape, how do you define ‘premium’ and why does it make a difference?
Research shows premium environments make for more effective campaigns. But in the current digital landscape, how do you define ‘premium’ and why does it make a difference?