Do premium environments deliver better results? Get The Benchmark Series findings DOWNLOAD NOW

News

How do you define ‘premium’ in today’s digital landscape?

By Venessa HuntGeneral Manager at ThinkPremiumDigitalpublished AdNews

Research shows premium environments make for more effective campaigns. But in the current digital landscape, how do you define ‘premium’ and why does it make a difference? Venessa Hunt explains.

Once upon a time, digital media was the new kid on the block. A shiny new toy. A novelty. But that time has long passed and today, pretty much everything has a digital element to it. From out-of-home billboards to TV – all growth areas lead to digital.

But in a world where everything is digital, how do you sort the good from the bad? What does it take for a digital environment to be deemed ‘premium’?

News
18th Jun

Are you funding the bullies?

It’s now well established that digital advertising is not without its challenges with genuine concerns around ad fraud and brand safety plaguing the channel.

Are you funding the bullies?

It’s now well established that digital advertising is not without its challenges with genuine concerns around ad fraud and brand safety plaguing the channel.

News
20th May

Mi3 Podcast: Yes, ‘premium’ digital content is a thing

Rob Norman says context is and will continue to be important, but context plus data is the way the game will be won or lost.

Mi3 Podcast: Yes, ‘premium’ digital content is a thing

Rob Norman says context is and will continue to be important, but context plus data is the way the game will be won or lost.

Media Release
3rd May

Research proves supreme effectiveness of advertising in premium digital media

The Benchmark Series finds advertising in premium digital media creates superior recall and brand uplift.

Research proves supreme effectiveness of advertising in premium digital media

The Benchmark Series finds advertising in premium digital media creates superior recall and brand uplift.

News
10th Mar

Not all digital media is created equal and here’s why

ThinkPremiumDigital’s Venessa Hunt sorts the fact from fiction and shares how to get the most out of your digital media investment, while highlighting the importance of context.

Not all digital media is created equal and here’s why

ThinkPremiumDigital’s Venessa Hunt sorts the fact from fiction and shares how to get the most out of your digital media investment, while highlighting the importance of context.

News
8th Dec

Connected TV: Unleashing creativity

Connected TV will soon evolve from an extension to the core of the most effective video advertising campaigns and Nev Hasan says it’s time to think beyond the 30 second TVC.

Connected TV: Unleashing creativity

Connected TV will soon evolve from an extension to the core of the most effective video advertising campaigns and Nev Hasan says it’s time to think beyond the 30 second TVC.

silhouette photo of person holding smartphone

News
30th Nov

It’s time to focus on the intersection of context and data

Rob Norman says context is and will continue to be important, but context plus data is the way the game will be won or lost.

It’s time to focus on the intersection of context and data

Rob Norman says context is and will continue to be important, but context plus data is the way the game will be won or lost.

Media Release
9th Nov

Venessa Hunt appointed General Manager of ThinkPremiumDigital

One of Australia’s most highly regarded digital media executives has been appointed General Manager.

Venessa Hunt appointed General Manager of ThinkPremiumDigital

One of Australia’s most highly regarded digital media executives has been appointed General Manager.

News
19th Oct

How to survive the data apocalypse

Third-party cookies have been the backbone of the digital ad industry for the last 20 years, so what’s next?

How to survive the data apocalypse

Third-party cookies have been the backbone of the digital ad industry for the last 20 years, so what’s next?

News
16th Oct

Brand awareness is one thing, but how effective is digital media?

The Australian digital ad market is valued at $9.3B & research by ThinkPremiumDigital shows the fastest growing share of that pie is BVOD.

Brand awareness is one thing, but how effective is digital media?

The Australian digital ad market is valued at $9.3B & research by ThinkPremiumDigital shows the fastest growing share of that pie is BVOD.