How do you define ‘premium’ in today’s digital landscape?
News21 July, 2021
By Venessa Hunt, General Manager at ThinkPremiumDigital, published AdNews
Research shows premium environments make for more effective campaigns. But in the current digital landscape, how do you define ‘premium’ and why does it make a difference? Venessa Hunt explains.
Once upon a time, digital media was the new kid on the block. A shiny new toy. A novelty. But that time has long passed and today, pretty much everything has a digital element to it. From out-of-home billboards to TV – all growth areas lead to digital.
But in a world where everything is digital, how do you sort the good from the bad? What does it take for a digital environment to be deemed ‘premium’?