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News

Digital publishers beef up first-party data to fill cookie gap

Published AdNews

Digital publishers’ investment in building first-party data has given agencies confidence in navigating a post-cookie world as the end of third-party cookies looms closer.

Google is phasing out third-party cookies by late 2022, bringing it in line with other browsers including Safari and Firefox. This has put a spotlight on first-party data to help brands connect with consumers in a relevant, privacy-conscious way.

Gill Clay, CEO at IPG’s Matterkind, says “Australian publishers have done well to get ahead of the end of cookies because they’ve spent a lot of time focusing on logging first-party data with their viewers, which has been great,” Clay says.

“That level of investment from major publishers has given us lots of encouragement that we can get scale in our immediate delivery because they’ve invested ahead and ultimately given us the confidence that the marketplace is ready for first-party data media application.”

News
29th Apr

Mi3 Podcast: 25x more effective video ad exposure per hour with premium video than social platforms

There’s a fundamental flaw in how advertisers approach the concept of “platform audience reach”, and the argument goes like this: advertisers care about audiences, but despite large user numbers – the audiences aren’t always paying attention.

Mi3 Podcast: 25x more effective video ad exposure per hour with premium video than social platforms

There’s a fundamental flaw in how advertisers approach the concept of “platform audience reach”, and the argument goes like this: advertisers care about audiences, but despite large user numbers – the audiences aren’t always paying attention.

News
29th Mar

It’s time to re-think the digital planning process

In the past 10 years, our relationship with digital has changed dramatically – as consumers and as media buyers. Yet the way digital media is planned hasn’t fully caught up. Venessa Hunt outlines the shift required.

It’s time to re-think the digital planning process

In the past 10 years, our relationship with digital has changed dramatically – as consumers and as media buyers. Yet the way digital media is planned hasn’t fully caught up. Venessa Hunt outlines the shift required.

Media Release
14th Mar

Premium video generates up to 25x more advertising attention than social video

New research finds five hours of social video consumption is required to generate just one minute of video advertising attention versus 12 minutes of premium video.

Premium video generates up to 25x more advertising attention than social video

New research finds five hours of social video consumption is required to generate just one minute of video advertising attention versus 12 minutes of premium video.

News
15th Feb

ThinkPremiumDigital shareholders on digital ad spend outlook

Foxtel’s Chris Oxley, Seven’s Gereurd Roberts, News Corp’s Michael Krawczyk, CBSViacom’s Rod Prosser and Nine’s Ben Campbell speak on digital ad spend trends, BVOD growth, and digital ad strategies.

ThinkPremiumDigital shareholders on digital ad spend outlook

Foxtel’s Chris Oxley, Seven’s Gereurd Roberts, News Corp’s Michael Krawczyk, CBSViacom’s Rod Prosser and Nine’s Ben Campbell speak on digital ad spend trends, BVOD growth, and digital ad strategies.

News
8th Feb

2022 is the last chance to get your digital act together: How to prepare for ESG metrics, attention… and the end of targeting as we know it

This year will ignite some of the biggest shifts the digital ad industry has ever seen. ThinkPremiumDigital’s Venessa Hunt unpacks the three biggest challenges marketers need to get across, fast – and how to best prepare for what’s about to land.

2022 is the last chance to get your digital act together: How to prepare for ESG metrics, attention… and the end of targeting as we know it

This year will ignite some of the biggest shifts the digital ad industry has ever seen. ThinkPremiumDigital’s Venessa Hunt unpacks the three biggest challenges marketers need to get across, fast – and how to best prepare for what’s about to land.

News
13th Dec

What does the future of ethical targeting look like?

We’re entering a new era of data-driven marketing and the winners will be the ones that take consumers into account, applying sustainable and ethical practices to data usage. ThinkPremiumDigital’s Venessa Hunt explains.

What does the future of ethical targeting look like?

We’re entering a new era of data-driven marketing and the winners will be the ones that take consumers into account, applying sustainable and ethical practices to data usage. ThinkPremiumDigital’s Venessa Hunt explains.

News
7th Dec

Brands are hypocritical if they don’t hold all media platforms to the same standard

Consumers expect more from the brands they purchase from, and brands are becoming vocal on the need for their supply chains to echo these expectations. However, when it comes to media investment, not all media platforms are held to the same standards.

Brands are hypocritical if they don’t hold all media platforms to the same standard

Consumers expect more from the brands they purchase from, and brands are becoming vocal on the need for their supply chains to echo these expectations. However, when it comes to media investment, not all media platforms are held to the same standards.

News
6th Dec

What 2021 taught us about premium digital advertising

From superior recall and brand uplift to boosted attention on ads, this year we’ve learned a whole lot about the power of premium. Venessa Hunt, general manager of ThinkPremiumDigital, explains.

What 2021 taught us about premium digital advertising

From superior recall and brand uplift to boosted attention on ads, this year we’ve learned a whole lot about the power of premium. Venessa Hunt, general manager of ThinkPremiumDigital, explains.

News
23rd Nov

Advertisers overlooking advantages of transference in digital advertising

The advertising industry’s lack of understanding about transference means many brands are missing out on its benefits in digital environments, says MediaScience CEO Dr Duane Varan.

Advertisers overlooking advantages of transference in digital advertising

The advertising industry’s lack of understanding about transference means many brands are missing out on its benefits in digital environments, says MediaScience CEO Dr Duane Varan.