WATCH NOW: ‘The Science Behind Benchmark’ unpicks why not all digital video is equal CLICK TO VIEW
WATCH NOW: ‘The Science Behind Benchmark’ unpicks why not all digital video is equal CLICK TO VIEW

News

Are you funding the bullies?

By Venessa HuntGeneral Manager at ThinkPremiumDigitalpublished AdNews

It’s now well established that digital advertising is not without its challenges with genuine concerns around ad fraud and brand safety plaguing the channel.

While it’s important for advertisers to get what they are paying for and not risk damaging their brand, these concerns pale in comparison to a wider problem in the digital ecosystem: fact is, there are parts of the internet that are increasingly dangerous for everyone.

Now more than ever, as an industry, we need to have an honest chat about our responsibility to Australians – especially our future generations – to review our spend with places where online violations are occurring, or, at a minimum, call for more to be done to stop it.

News
19th Oct

Digital publishers beef up first-party data to fill cookie gap

Digital publishers’ investment in building first-party data has given agencies confidence in navigating a post-cookie world as the end of third-party cookies looms closer.

Digital publishers beef up first-party data to fill cookie gap

Digital publishers’ investment in building first-party data has given agencies confidence in navigating a post-cookie world as the end of third-party cookies looms closer.

News
5th Oct

Pub grub, extreme sport, and electric cars – Aussie platforms offer a unique look into local trends

The sustained rise in digital content consumption means Australia’s major digital publishers can offer stronger insights into trends happening across the country and help advertisers connect with the right audiences.

Pub grub, extreme sport, and electric cars – Aussie platforms offer a unique look into local trends

The sustained rise in digital content consumption means Australia’s major digital publishers can offer stronger insights into trends happening across the country and help advertisers connect with the right audiences.

Media Release
27th Sep

New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid

A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate to 80% or more as quickly as possible.

New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid

A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate to 80% or more as quickly as possible.

News
31st Aug

The five questions agencies and clients should be asking about digital (but probably aren’t)

ThinkPremiumDigital’s Venessa Hunt believes most clients want two things: their ad dollars to work as hard as possible and for consumers to like, and therefore want to buy, their products.

The five questions agencies and clients should be asking about digital (but probably aren’t)

ThinkPremiumDigital’s Venessa Hunt believes most clients want two things: their ad dollars to work as hard as possible and for consumers to like, and therefore want to buy, their products.

News
26th Aug

Platforms skirmish on video advertising recall and impact: BVOD versus Facebook versus YouTube versus web numbers in

The latest round of research comparing ad memorability and impact between Facebook, YouTube, Broadcaster Video on Demand (BVOD) and run-of-internet video ads has seen Facebook and the web trounced by a tussle between broadcasters and Google.

Platforms skirmish on video advertising recall and impact: BVOD versus Facebook versus YouTube versus web numbers in

The latest round of research comparing ad memorability and impact between Facebook, YouTube, Broadcaster Video on Demand (BVOD) and run-of-internet video ads has seen Facebook and the web trounced by a tussle between broadcasters and Google.

News
23rd Aug

How ads soak in BVOD’s premium environment

Ads placed on Broadcaster Video on Demand (BVOD) platforms are better liked and remembered compared to when they are placed on YouTube and Facebook, according to new research.

How ads soak in BVOD’s premium environment

Ads placed on Broadcaster Video on Demand (BVOD) platforms are better liked and remembered compared to when they are placed on YouTube and Facebook, according to new research.

News
23rd Aug

New research finds ads on BVOD are liked more and better remembered than ads on YouTube

Ads that appear in Broadcaster Video on Demand (BVOD) are more effective and outperform video advertising across YouTube.

New research finds ads on BVOD are liked more and better remembered than ads on YouTube

Ads that appear in Broadcaster Video on Demand (BVOD) are more effective and outperform video advertising across YouTube.

News
21st Jul

How do you define ‘premium’ in today’s digital landscape?

Research shows premium environments make for more effective campaigns. But in the current digital landscape, how do you define ‘premium’ and why does it make a difference?

How do you define ‘premium’ in today’s digital landscape?

Research shows premium environments make for more effective campaigns. But in the current digital landscape, how do you define ‘premium’ and why does it make a difference?

News
20th May

Mi3 Podcast: Yes, ‘premium’ digital content is a thing

Rob Norman says context is and will continue to be important, but context plus data is the way the game will be won or lost.

Mi3 Podcast: Yes, ‘premium’ digital content is a thing

Rob Norman says context is and will continue to be important, but context plus data is the way the game will be won or lost.