News
Are you funding the bullies?
By Venessa Hunt, General Manager at ThinkPremiumDigital, published AdNews
It’s now well established that digital advertising is not without its challenges with genuine concerns around ad fraud and brand safety plaguing the channel.
While it’s important for advertisers to get what they are paying for and not risk damaging their brand, these concerns pale in comparison to a wider problem in the digital ecosystem: fact is, there are parts of the internet that are increasingly dangerous for everyone.
Now more than ever, as an industry, we need to have an honest chat about our responsibility to Australians – especially our future generations – to review our spend with places where online violations are occurring, or, at a minimum, call for more to be done to stop it.
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