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News

Not all digital media is created equal and here’s why

By Venessa Hunt, General Manager at ThinkPremiumDigital, published Adnews

How can you sort the fact from the fiction when it comes to digital media? Venessa Hunt explains.

We’re all acutely aware of the risks that exist in the digital ecosystem. Brand safety, brand suitability, invalid traffic, click farms, fraud – the list goes on.

During my career within media agencies, publishers and tech solutions, I have seen enough evidence and data to prove all digital media is not equal. In the never-ending battle to chase an audience wherever they are, to get that last click – like addicts – we seem to have forgotten that.

News
18th Jun

Are you funding the bullies?

It’s now well established that digital advertising is not without its challenges with genuine concerns around ad fraud and brand safety plaguing the channel.

Are you funding the bullies?

It’s now well established that digital advertising is not without its challenges with genuine concerns around ad fraud and brand safety plaguing the channel.

News
20th May

Mi3 Podcast: Yes, ‘premium’ digital content is a thing

Rob Norman says context is and will continue to be important, but context plus data is the way the game will be won or lost.

Mi3 Podcast: Yes, ‘premium’ digital content is a thing

Rob Norman says context is and will continue to be important, but context plus data is the way the game will be won or lost.

Media Release
3rd May

Research proves supreme effectiveness of advertising in premium digital media

The Benchmark Series, the largest cross-media advertising effectiveness study ever conducted in Australia, finds advertising in premium digital media creates superior recall and brand uplift.

Research proves supreme effectiveness of advertising in premium digital media

The Benchmark Series, the largest cross-media advertising effectiveness study ever conducted in Australia, finds advertising in premium digital media creates superior recall and brand uplift.

News
8th Dec

Connected TV: Unleashing creativity

Connected TV will soon evolve from an extension to the core of the most effective video advertising campaigns and Nev Hasan says it’s time to think beyond the 30 second TVC.

Connected TV: Unleashing creativity

Connected TV will soon evolve from an extension to the core of the most effective video advertising campaigns and Nev Hasan says it’s time to think beyond the 30 second TVC.

silhouette photo of person holding smartphone

News
30th Nov

It’s time to focus on the intersection of context and data

Rob Norman says context is and will continue to be important, but context plus data is the way the game will be won or lost.

It’s time to focus on the intersection of context and data

Rob Norman says context is and will continue to be important, but context plus data is the way the game will be won or lost.

Media Release
9th Nov

Venessa Hunt appointed General Manager of ThinkPremiumDigital

One of Australia’s most highly regarded digital media executives has been appointed General Manager.

Venessa Hunt appointed General Manager of ThinkPremiumDigital

One of Australia’s most highly regarded digital media executives has been appointed General Manager.

News
19th Oct

How to survive the data apocalypse

Third-party cookies have been the backbone of the digital ad industry for the last 20 years, so what’s next?

How to survive the data apocalypse

Third-party cookies have been the backbone of the digital ad industry for the last 20 years, so what’s next?

News
16th Oct

Brand awareness is one thing, but how effective is digital media?

The Australian digital ad market is valued at $9.3B & research by ThinkPremiumDigital shows the fastest growing share of that pie is BVOD.

Brand awareness is one thing, but how effective is digital media?

The Australian digital ad market is valued at $9.3B & research by ThinkPremiumDigital shows the fastest growing share of that pie is BVOD.

black and silver laptop computer on table

News
25th Jun

A quick guide to the demise of the 3rd Party Cookie and where to now

The AANA has prepped a handy guide right here.

A quick guide to the demise of the 3rd Party Cookie and where to now

The AANA has prepped a handy guide right here.