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News

Not all digital media is created equal and here’s why

By Venessa Hunt, General Manager at ThinkPremiumDigital, published Adnews

How can you sort the fact from the fiction when it comes to digital media? Venessa Hunt explains.

We’re all acutely aware of the risks that exist in the digital ecosystem. Brand safety, brand suitability, invalid traffic, click farms, fraud – the list goes on.

During my career within media agencies, publishers and tech solutions, I have seen enough evidence and data to prove all digital media is not equal. In the never-ending battle to chase an audience wherever they are, to get that last click – like addicts – we seem to have forgotten that.

News
31st Aug

The five questions agencies and clients should be asking about digital (but probably aren’t)

ThinkPremiumDigital’s Venessa Hunt believes most clients want two things: their ad dollars to work as hard as possible and for consumers to like, and therefore want to buy, their products.

The five questions agencies and clients should be asking about digital (but probably aren’t)

ThinkPremiumDigital’s Venessa Hunt believes most clients want two things: their ad dollars to work as hard as possible and for consumers to like, and therefore want to buy, their products.

News
26th Aug

Platforms skirmish on video advertising recall and impact: BVOD versus Facebook versus YouTube versus web numbers in

The latest round of research comparing ad memorability and impact between Facebook, YouTube, Broadcaster Video on Demand (BVOD) and run-of-internet video ads has seen Facebook and the web trounced by a tussle between broadcasters and Google.

Platforms skirmish on video advertising recall and impact: BVOD versus Facebook versus YouTube versus web numbers in

The latest round of research comparing ad memorability and impact between Facebook, YouTube, Broadcaster Video on Demand (BVOD) and run-of-internet video ads has seen Facebook and the web trounced by a tussle between broadcasters and Google.

News
23rd Aug

How ads soak in BVOD’s premium environment

Ads placed on Broadcaster Video on Demand (BVOD) platforms are better liked and remembered compared to when they are placed on YouTube and Facebook, according to new research.

How ads soak in BVOD’s premium environment

Ads placed on Broadcaster Video on Demand (BVOD) platforms are better liked and remembered compared to when they are placed on YouTube and Facebook, according to new research.

News
23rd Aug

New research finds ads on BVOD are liked more and better remembered than ads on YouTube

Ads that appear in Broadcaster Video on Demand (BVOD) are more effective and outperform video advertising across YouTube.

New research finds ads on BVOD are liked more and better remembered than ads on YouTube

Ads that appear in Broadcaster Video on Demand (BVOD) are more effective and outperform video advertising across YouTube.

News
21st Jul

How do you define ‘premium’ in today’s digital landscape?

Research shows premium environments make for more effective campaigns. But in the current digital landscape, how do you define ‘premium’ and why does it make a difference?

How do you define ‘premium’ in today’s digital landscape?

Research shows premium environments make for more effective campaigns. But in the current digital landscape, how do you define ‘premium’ and why does it make a difference?

News
18th Jun

Are you funding the bullies?

It’s now well established that digital advertising is not without its challenges with genuine concerns around ad fraud and brand safety plaguing the channel.

Are you funding the bullies?

It’s now well established that digital advertising is not without its challenges with genuine concerns around ad fraud and brand safety plaguing the channel.

News
20th May

Mi3 Podcast: Yes, ‘premium’ digital content is a thing

Rob Norman says context is and will continue to be important, but context plus data is the way the game will be won or lost.

Mi3 Podcast: Yes, ‘premium’ digital content is a thing

Rob Norman says context is and will continue to be important, but context plus data is the way the game will be won or lost.

Media Release
3rd May

Research proves supreme effectiveness of advertising in premium digital media

The Benchmark Series finds advertising in premium digital media creates superior recall and brand uplift.

Research proves supreme effectiveness of advertising in premium digital media

The Benchmark Series finds advertising in premium digital media creates superior recall and brand uplift.

News
8th Dec

Connected TV: Unleashing creativity

Connected TV will soon evolve from an extension to the core of the most effective video advertising campaigns and Nev Hasan says it’s time to think beyond the 30 second TVC.

Connected TV: Unleashing creativity

Connected TV will soon evolve from an extension to the core of the most effective video advertising campaigns and Nev Hasan says it’s time to think beyond the 30 second TVC.