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Not all digital media is created equal and here’s why
By Venessa Hunt, General Manager at ThinkPremiumDigital, published Adnews
How can you sort the fact from the fiction when it comes to digital media? Venessa Hunt explains.
We’re all acutely aware of the risks that exist in the digital ecosystem. Brand safety, brand suitability, invalid traffic, click farms, fraud – the list goes on.
During my career within media agencies, publishers and tech solutions, I have seen enough evidence and data to prove all digital media is not equal. In the never-ending battle to chase an audience wherever they are, to get that last click – like addicts – we seem to have forgotten that.
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