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News

Mi3 Podcast: Yes, ‘premium’ digital content is a thing

Hosted by Paul McIntyre, published Mi-3.com.au

Digital marketers have forever resisted the idea that premium content exists, mainly due to a two-decade obsession with direct response tactics. But, a ground breaking research study shows some “premium” sites and content are 2.5x more impactful on memory for brand messages than “run of internet” sites.

News
31st Aug

The five questions agencies and clients should be asking about digital (but probably aren’t)

ThinkPremiumDigital’s Venessa Hunt believes most clients want two things: their ad dollars to work as hard as possible and for consumers to like, and therefore want to buy, their products.

The five questions agencies and clients should be asking about digital (but probably aren’t)

ThinkPremiumDigital’s Venessa Hunt believes most clients want two things: their ad dollars to work as hard as possible and for consumers to like, and therefore want to buy, their products.

News
26th Aug

Platforms skirmish on video advertising recall and impact: BVOD versus Facebook versus YouTube versus web numbers in

The latest round of research comparing ad memorability and impact between Facebook, YouTube, Broadcaster Video on Demand (BVOD) and run-of-internet video ads has seen Facebook and the web trounced by a tussle between broadcasters and Google.

Platforms skirmish on video advertising recall and impact: BVOD versus Facebook versus YouTube versus web numbers in

The latest round of research comparing ad memorability and impact between Facebook, YouTube, Broadcaster Video on Demand (BVOD) and run-of-internet video ads has seen Facebook and the web trounced by a tussle between broadcasters and Google.

News
23rd Aug

How ads soak in BVOD’s premium environment

Ads placed on Broadcaster Video on Demand (BVOD) platforms are better liked and remembered compared to when they are placed on YouTube and Facebook, according to new research.

How ads soak in BVOD’s premium environment

Ads placed on Broadcaster Video on Demand (BVOD) platforms are better liked and remembered compared to when they are placed on YouTube and Facebook, according to new research.

News
23rd Aug

New research finds ads on BVOD are liked more and better remembered than ads on YouTube

Ads that appear in Broadcaster Video on Demand (BVOD) are more effective and outperform video advertising across YouTube.

New research finds ads on BVOD are liked more and better remembered than ads on YouTube

Ads that appear in Broadcaster Video on Demand (BVOD) are more effective and outperform video advertising across YouTube.

News
21st Jul

How do you define ‘premium’ in today’s digital landscape?

Research shows premium environments make for more effective campaigns. But in the current digital landscape, how do you define ‘premium’ and why does it make a difference?

How do you define ‘premium’ in today’s digital landscape?

Research shows premium environments make for more effective campaigns. But in the current digital landscape, how do you define ‘premium’ and why does it make a difference?

News
18th Jun

Are you funding the bullies?

It’s now well established that digital advertising is not without its challenges with genuine concerns around ad fraud and brand safety plaguing the channel.

Are you funding the bullies?

It’s now well established that digital advertising is not without its challenges with genuine concerns around ad fraud and brand safety plaguing the channel.

Media Release
3rd May

Research proves supreme effectiveness of advertising in premium digital media

The Benchmark Series finds advertising in premium digital media creates superior recall and brand uplift.

Research proves supreme effectiveness of advertising in premium digital media

The Benchmark Series finds advertising in premium digital media creates superior recall and brand uplift.

News
10th Mar

Not all digital media is created equal and here’s why

ThinkPremiumDigital’s Venessa Hunt sorts the fact from fiction and shares how to get the most out of your digital media investment, while highlighting the importance of context.

Not all digital media is created equal and here’s why

ThinkPremiumDigital’s Venessa Hunt sorts the fact from fiction and shares how to get the most out of your digital media investment, while highlighting the importance of context.

News
8th Dec

Connected TV: Unleashing creativity

Connected TV will soon evolve from an extension to the core of the most effective video advertising campaigns and Nev Hasan says it’s time to think beyond the 30 second TVC.

Connected TV: Unleashing creativity

Connected TV will soon evolve from an extension to the core of the most effective video advertising campaigns and Nev Hasan says it’s time to think beyond the 30 second TVC.