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News

How ads soak in BVOD’s premium environment

Published AdNews

Ads placed on Broadcaster Video on Demand (BVOD) platforms are better liked and remembered compared to when they are placed on YouTube and Facebook, according to new research.

The findings come from phase two of ThinkPremiumDigital’s Benchmark Series which focuses on how ads perform around long-form video content. More than 5,000 respondents participated in the research, overseen by MediaScience, held across 252 websites with 6,037 unique experiences.

Dr Duane Varan, CEO at audience research lab MediaScience, says ads are able to benefit from the environment they are in, particularly around longer content.

ThinkPremiumDigital has partnered with AdNews for a webinar which will dive into the research’s findings. Register for the webinar here.

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Platforms skirmish on video advertising recall and impact: BVOD versus Facebook versus YouTube versus web numbers in

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Research shows premium environments make for more effective campaigns. But in the current digital landscape, how do you define ‘premium’ and why does it make a difference?

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Media Release
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