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Boom: Australia’s premium publishers are set for a comeback

With first-party data and context the bread and butter of premium publishers, now is the time for them to shine. 

By: Simon Larcey
Published: AdNews

News
19th Oct

How to survive the data apocalypse

Third-party cookies have been the backbone of the digital ad industry for the last 20 years, so what’s next?

How to survive the data apocalypse

Third-party cookies have been the backbone of the digital ad industry for the last 20 years, so what’s next?

News
16th Oct

Brand awareness is one thing, but how effective is digital media?

The Australian digital ad market is valued at $9.3B & research by ThinkPremiumDigital shows the fastest growing share of that pie is BVOD.

Brand awareness is one thing, but how effective is digital media?

The Australian digital ad market is valued at $9.3B & research by ThinkPremiumDigital shows the fastest growing share of that pie is BVOD.

black and silver laptop computer on table

News
25th Jun

A quick guide to the demise of the 3rd Party Cookie and where to now

The AANA has prepped a handy guide right here.

A quick guide to the demise of the 3rd Party Cookie and where to now

The AANA has prepped a handy guide right here.

News
24th Oct

The Brand Safety Effect

A survey of more than 2,000 consumers found that ads appearing near negative content result in a 2.8 times reduction in intent to associate with these brands.

The Brand Safety Effect

A survey of more than 2,000 consumers found that ads appearing near negative content result in a 2.8 times reduction in intent to associate with these brands.