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News

Boom: Australia’s premium publishers are set for a comeback

With first-party data and context the bread and butter of premium publishers, now is the time for them to shine. 

By: Simon Larcey
Published: AdNews

News
10th Mar

Not all digital media is created equal and here’s why

ThinkPremiumDigital’s Venessa Hunt sorts the fact from fiction and shares how to get the most out of your digital media investment, while highlighting the importance of context.

Not all digital media is created equal and here’s why

ThinkPremiumDigital’s Venessa Hunt sorts the fact from fiction and shares how to get the most out of your digital media investment, while highlighting the importance of context.

News
8th Dec

Connected TV: Unleashing creativity

Connected TV will soon evolve from an extension to the core of the most effective video advertising campaigns and Nev Hasan says it’s time to think beyond the 30 second TVC.

Connected TV: Unleashing creativity

Connected TV will soon evolve from an extension to the core of the most effective video advertising campaigns and Nev Hasan says it’s time to think beyond the 30 second TVC.

silhouette photo of person holding smartphone

News
30th Nov

It’s time to focus on the intersection of context and data

Rob Norman says context is and will continue to be important, but context plus data is the way the game will be won or lost.

It’s time to focus on the intersection of context and data

Rob Norman says context is and will continue to be important, but context plus data is the way the game will be won or lost.

Media Release
9th Nov

Venessa Hunt appointed General Manager of ThinkPremiumDigital

One of Australia’s most highly regarded digital media executives has been appointed General Manager.

Venessa Hunt appointed General Manager of ThinkPremiumDigital

One of Australia’s most highly regarded digital media executives has been appointed General Manager.

News
19th Oct

How to survive the data apocalypse

Third-party cookies have been the backbone of the digital ad industry for the last 20 years, so what’s next?

How to survive the data apocalypse

Third-party cookies have been the backbone of the digital ad industry for the last 20 years, so what’s next?

News
16th Oct

Brand awareness is one thing, but how effective is digital media?

The Australian digital ad market is valued at $9.3B & research by ThinkPremiumDigital shows the fastest growing share of that pie is BVOD.

Brand awareness is one thing, but how effective is digital media?

The Australian digital ad market is valued at $9.3B & research by ThinkPremiumDigital shows the fastest growing share of that pie is BVOD.

black and silver laptop computer on table

News
25th Jun

A quick guide to the demise of the 3rd Party Cookie and where to now

The AANA has prepped a handy guide right here.

A quick guide to the demise of the 3rd Party Cookie and where to now

The AANA has prepped a handy guide right here.

News
24th Oct

The Brand Safety Effect

A survey of more than 2,000 consumers found that ads appearing near negative content result in a 2.8 times reduction in intent to associate with these brands.

The Brand Safety Effect

A survey of more than 2,000 consumers found that ads appearing near negative content result in a 2.8 times reduction in intent to associate with these brands.