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A quick guide to the demise of the 3rd Party Cookie and where to now
You’ve no doubt been hearing all this stuff about third-party cookies going the way of the classic Walkman, but what does it mean and why should you care? The AANA has prepped a handy guide right here.
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The IAB is right – attention is compelling, but not a silver bullet for advertisers. While it’s a critical component needed to achieve effective advertising, attention must be considered within the context of other metrics, ThinkPremiumDigital’s Steve Weaver writes.
The IAB is right – attention is compelling, but not a silver bullet for advertisers. While it’s a critical component needed to achieve effective advertising, attention must be considered within the context of other metrics, ThinkPremiumDigital’s Steve Weaver writes.
Australia’s major content producers have been building and enhancing a treasure trove of audience data – understanding what people are reading, watching and listening to – and creating precision targeting opportunities for brands.
Australia’s major content producers have been building and enhancing a treasure trove of audience data – understanding what people are reading, watching and listening to – and creating precision targeting opportunities for brands.
There’s a fundamental flaw in how advertisers approach the concept of “platform audience reach”, and the argument goes like this: advertisers care about audiences, but despite large user numbers – the audiences aren’t always paying attention.
There’s a fundamental flaw in how advertisers approach the concept of “platform audience reach”, and the argument goes like this: advertisers care about audiences, but despite large user numbers – the audiences aren’t always paying attention.
In the past 10 years, our relationship with digital has changed dramatically – as consumers and as media buyers. Yet the way digital media is planned hasn’t fully caught up. Venessa Hunt outlines the shift required.
In the past 10 years, our relationship with digital has changed dramatically – as consumers and as media buyers. Yet the way digital media is planned hasn’t fully caught up. Venessa Hunt outlines the shift required.
New research finds five hours of social video consumption is required to generate just one minute of video advertising attention versus 12 minutes of premium video.
New research finds five hours of social video consumption is required to generate just one minute of video advertising attention versus 12 minutes of premium video.
Foxtel’s Chris Oxley, Seven’s Gereurd Roberts, News Corp’s Michael Krawczyk, CBSViacom’s Rod Prosser and Nine’s Ben Campbell speak on digital ad spend trends, BVOD growth, and digital ad strategies.
Foxtel’s Chris Oxley, Seven’s Gereurd Roberts, News Corp’s Michael Krawczyk, CBSViacom’s Rod Prosser and Nine’s Ben Campbell speak on digital ad spend trends, BVOD growth, and digital ad strategies.
This year will ignite some of the biggest shifts the digital ad industry has ever seen. ThinkPremiumDigital’s Venessa Hunt unpacks the three biggest challenges marketers need to get across, fast – and how to best prepare for what’s about to land.
This year will ignite some of the biggest shifts the digital ad industry has ever seen. ThinkPremiumDigital’s Venessa Hunt unpacks the three biggest challenges marketers need to get across, fast – and how to best prepare for what’s about to land.
We’re entering a new era of data-driven marketing and the winners will be the ones that take consumers into account, applying sustainable and ethical practices to data usage. ThinkPremiumDigital’s Venessa Hunt explains.
We’re entering a new era of data-driven marketing and the winners will be the ones that take consumers into account, applying sustainable and ethical practices to data usage. ThinkPremiumDigital’s Venessa Hunt explains.
Consumers expect more from the brands they purchase from, and brands are becoming vocal on the need for their supply chains to echo these expectations. However, when it comes to media investment, not all media platforms are held to the same standards.
Consumers expect more from the brands they purchase from, and brands are becoming vocal on the need for their supply chains to echo these expectations. However, when it comes to media investment, not all media platforms are held to the same standards.