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A quick guide to the demise of the 3rd Party Cookie and where to now

You’ve no doubt been hearing all this stuff about third-party cookies going the way of the classic Walkman, but what does it mean and why should you care? The AANA has prepped a handy guide right here.

News
19th Oct

How to survive the data apocalypse

Third-party cookies have been the backbone of the digital ad industry for the last 20 years, so what’s next?

How to survive the data apocalypse

Third-party cookies have been the backbone of the digital ad industry for the last 20 years, so what’s next?

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16th Oct

Brand awareness is one thing, but how effective is digital media?

The Australian digital ad market is valued at $9.3B & research by ThinkPremiumDigital shows the fastest growing share of that pie is BVOD.

Brand awareness is one thing, but how effective is digital media?

The Australian digital ad market is valued at $9.3B & research by ThinkPremiumDigital shows the fastest growing share of that pie is BVOD.

News
19th Feb

Boom: Australia’s premium publishers are set for a comeback

With first-party data and context the bread and butter of premium publishers, now is the time for them to shine.

Boom: Australia’s premium publishers are set for a comeback

With first-party data and context the bread and butter of premium publishers, now is the time for them to shine.

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24th Oct

The Brand Safety Effect

A survey of more than 2,000 consumers found that ads appearing near negative content result in a 2.8 times reduction in intent to associate with these brands.

The Brand Safety Effect

A survey of more than 2,000 consumers found that ads appearing near negative content result in a 2.8 times reduction in intent to associate with these brands.