Join CMOs Lisa Ronson & Paul Chatfield at ThinkTank Melbourne for a deep dive on Australian audiences REGISTER NOW

Please fill in your details below to access this file


What’s so premium about premium digital?

A cluster of recent studies demonstrate the superior benefits premium digital delivers for advertisers. 

Not all digital ad places are equal. In fact, research shows premium digital is more cost-effective than run of the internet and, when measured against social media, premium digital provides higher levels of brain activity and ad effectiveness, particularly long-term favourable brand associations. Plus, premium context increases online sales conversion compared to not-so-premium.

Explore the benefits that premium quality digital sites deliver to advertisers.