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Research

What’s so premium about premium digital?

A cluster of recent studies demonstrate the superior benefits premium digital delivers for advertisers. 

Not all digital ad places are equal. In fact, research shows premium digital is more cost-effective than run of the internet and, when measured against social media, premium digital provides higher levels of brain activity and ad effectiveness, particularly long-term favourable brand associations. Plus, premium context increases online sales conversion compared to not-so-premium.

Explore the benefits that premium quality digital sites deliver to advertisers.