Research
What’s so premium about premium digital?
Research
30 September, 2020
A cluster of recent studies demonstrate the superior benefits premium digital delivers for advertisers.
Not all digital ad places are equal. In fact, research shows premium digital is more cost-effective than run of the internet and, when measured against social media, premium digital provides higher levels of brain activity and ad effectiveness, particularly long-term favourable brand associations. Plus, premium context increases online sales conversion compared to not-so-premium.
Explore the benefits that premium quality digital sites deliver to advertisers.
