WATCH NOW: ‘The Science Behind Benchmark’ unpicks why not all digital video is equal CLICK TO VIEW
WATCH NOW: ‘The Science Behind Benchmark’ unpicks why not all digital video is equal CLICK TO VIEW

Case Study

The high impact 7Statement

7Statement is a high impact ad unit that drives effectiveness through context and relevance.

Aligned to a key event or moment such as the Melbourne Cup or Australian Open, 7Statement allows advertisers to leverage the high reach and impact of Australia’s fourth most visited news site.

Through the use of creative messaging, contextual relevance, timely positioning and a strong call to action, 7Statement delivers big impacts for brands, consistently performing with above-average click through rates.

Features of 7Statement include:

  • Powerful video and display takeover for three hours each day
  • 100% SOV and the opportunity to align with a key ‘moment’ relevant to the brand

7Statement has demonstrated real business results for clients including:

Wagering client: ran on Melbourne Cup Day from 12pm–3pm in the lead up to the race generating 744,535 impressions

FMCG client: ran on a Monday from 2pm–5pm during a large-scale news event pushing a new product launch and generating 864,342 impressions

Retail client: ran during the Australian Open on a Friday from 2pm–5pm pushing a retail message leading into the weekend generating 652,591 impressions

Case Study
9th Oct

Getting on the radar of moviegoers: Fox Sports’ mission possible

Mission: Impossible – Fallout was coming soon to a cinema near you, with a target audience of men 25-to-54, and Paramount Pictures needed to get bums on cinema seats.

Getting on the radar of moviegoers: Fox Sports’ mission possible

Mission: Impossible – Fallout was coming soon to a cinema near you, with a target audience of men 25-to-54, and Paramount Pictures needed to get bums on cinema seats.

Case Study
14th Sep

ahm partners with Survivor

Fans of Australian Survivor are 1.2x more likely to have cover with a private health provider and 2.5x more likely to be looking at switching.

ahm partners with Survivor

Fans of Australian Survivor are 1.2x more likely to have cover with a private health provider and 2.5x more likely to be looking at switching.

Case Study
14th Sep

Menulog drives brand recall with Survivor All Stars digital sponsorship

In 2020, the greatest Survivors the Australian game has ever seen returned; hungrier, stronger and shrewder than ever before.

Menulog drives brand recall with Survivor All Stars digital sponsorship

In 2020, the greatest Survivors the Australian game has ever seen returned; hungrier, stronger and shrewder than ever before.

Case Study
28th Aug

9Honey Kitchen x Green’s

One of Australia’s most famous baking brands, Green’s, wanted to stand out within the baking category and showcase its “home style” range. 

9Honey Kitchen x Green’s

One of Australia’s most famous baking brands, Green’s, wanted to stand out within the baking category and showcase its “home style” range. 

Case Study
28th Aug

9Honey x Campbell’s

Campbell’s seizes the opportunity to increase market share and shift consumer perceptions about its products, from pantry essentials to recipe-driven must-haves.

9Honey x Campbell’s

Campbell’s seizes the opportunity to increase market share and shift consumer perceptions about its products, from pantry essentials to recipe-driven must-haves.

Case Study
24th Aug

7Digital positions Suncorp as the insurance provider of choice

By tapping real-time weather data, 7Digital put Suncorp and the importance of insurance front and centre during the hot Aussie summer.

7Digital positions Suncorp as the insurance provider of choice

By tapping real-time weather data, 7Digital put Suncorp and the importance of insurance front and centre during the hot Aussie summer.

Case Study
24th Aug

7Digital taps NFL fans for McDonald’s

Using its digital smarts, 7Digital helped the Golden Arches to engage avid NFL superfans in three of its biggest brand promotions.

7Digital taps NFL fans for McDonald’s

Using its digital smarts, 7Digital helped the Golden Arches to engage avid NFL superfans in three of its biggest brand promotions.

Case Study
19th Aug

Oh, where have you Beanz?

Kraft Heinz needed to re-engage former lovers of Heinz Baked Beanz by demonstrating the versatility of its classic beanz.

Oh, where have you Beanz?

Kraft Heinz needed to re-engage former lovers of Heinz Baked Beanz by demonstrating the versatility of its classic beanz.

Case Study
30th Jul

Patties Foods takes a larger slice of the pie

With big-name brands including Herbert Adams, Nanna’s, Four’N Twenty and Patties, Patties Foods is the queen of the frozen pastries category.

Patties Foods takes a larger slice of the pie

With big-name brands including Herbert Adams, Nanna’s, Four’N Twenty and Patties, Patties Foods is the queen of the frozen pastries category.