Case Study
The high impact 7Statement
7Statement is a high impact ad unit that drives effectiveness through context and relevance.
Aligned to a key event or moment such as the Melbourne Cup or Australian Open, 7Statement allows advertisers to leverage the high reach and impact of Australia’s fourth most visited news site.
Through the use of creative messaging, contextual relevance, timely positioning and a strong call to action, 7Statement delivers big impacts for brands, consistently performing with above-average click through rates.
Features of 7Statement include:
- Powerful video and display takeover for three hours each day
- 100% SOV and the opportunity to align with a key ‘moment’ relevant to the brand
7Statement has demonstrated real business results for clients including:
Wagering client: ran on Melbourne Cup Day from 12pm–3pm in the lead up to the race generating 744,535 impressions
FMCG client: ran on a Monday from 2pm–5pm during a large-scale news event pushing a new product launch and generating 864,342 impressions
Retail client: ran during the Australian Open on a Friday from 2pm–5pm pushing a retail message leading into the weekend generating 652,591 impressions
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