WATCH NOW: ‘The Science Behind Benchmark’ unpicks why not all digital video is equal CLICK TO VIEW
WATCH NOW: ‘The Science Behind Benchmark’ unpicks why not all digital video is equal CLICK TO VIEW

Intel

The digital landscape

More than half (54%) of chief marketing officers believe premium digital media delivers the best ROI in the digital advertising space, according to research from Teads. 

Australia’s digital media landscape seems kind of extra given the size of our population. But Australians are tech-savvy early adopters with some of the highest technology uptake rates in the world. We’ve got smartphone penetration of more than 70% and 87% of the Australian population connected to the internet with 93% of internet users online every day. So we don’t need to tell you that brands without a digital strategy really are dinosaurs. But it’s one thing knowing you need a digital strategy and another thing entirely getting one that delivers a real return on investment. With all the options available to reach Australia’s internet population, serious homework is required to build a comprehensive and cost-effective strategy.

silhouette photo of person holding smartphone

Intel
10th Aug

Brand safety and digital media

Brand safety is one of those hot industry topics that isn’t going away anytime soon. So what is it?

Brand safety and digital media

Brand safety is one of those hot industry topics that isn’t going away anytime soon. So what is it?

man wearing headphone using laptop while sitting beside table inside cafe

Intel
10th Aug

Metrics and measurement

Vanity metrics are a sure-fire shortcut for making your campaign look super awesome but the sad reality is, they’re hokum. Thing is, they just don’t tell you anything that really matters

Metrics and measurement

Vanity metrics are a sure-fire shortcut for making your campaign look super awesome but the sad reality is, they’re hokum. Thing is, they just don’t tell you anything that really matters

three person standing near wall inside building

Intel
10th Aug

Digital and the purchase funnel

The good old purchase funnel gets a bit of an update in the world of digital.

Digital and the purchase funnel

The good old purchase funnel gets a bit of an update in the world of digital.