More than half (54%) of chief marketing officers believe premium digital media delivers the best ROI in the digital advertising space, according to research from Teads.
Teads, a premium video advertiser, partnered with CensusWide to question 100 chief marketing officers on their most valued forms of digital advertising.
The study found that:
- 73% said digital advertising directly contributes to their company revenue
- Almost half (49%) said premium digital media is most aware of brand safety
- 58% said that premium digital media was the most trusted media platform.