Study: 54% of CMOs say premium media delivers the best digital advertising ROI

More than half (54%) of chief marketing officers believe premium digital media delivers the best ROI in the digital advertising space, according to research from Teads. 

Teads, a premium video advertiser, partnered with CensusWide to question 100 chief marketing officers on their most valued forms of digital advertising.

The study found that:

  • 73% said digital advertising directly contributes to their company revenue 
  • Almost half (49%) said premium digital media is most aware of brand safety 
  • 58% said that premium digital media was the most trusted media platform.