WATCH NOW: ‘The Science Behind Benchmark’ unpicks why not all digital video is equal CLICK TO VIEW
WATCH NOW: ‘The Science Behind Benchmark’ unpicks why not all digital video is equal CLICK TO VIEW

Case Study

7Digital taps NFL fans for McDonald’s

Using its digital smarts, 7Digital helped the Golden Arches to engage avid NFL superfans in three of its biggest brand promotions.


The challenge

McDonald’s wanted to raise awareness of its NFL sponsorship and drive consideration of three key tactical promotions:
• Maccas Monopoly
• 30 Days, 30 Deals
• Grand Big Mac and Coke Glasses

The solution

7Digital developed a two-fold solution to drive mass reach from Australians and NFL fans including a TV sponsorship buy as well as integration and sponsorship of Seven’s NFL companion show, Armchair Experts.

Integrated billboards and targeted NFL spot buys on 7mate were supported by Twitter video ad products and product integration during Armchair Experts.

The results

Combining TV and Twitter for the NFL sponsorship allowed McDonald’s to tap into the scale of broadcast for reach and engage with avid NFL superfans on Twitter.

While TV delivered the bulk of the reach for the campaign, Twitter generated incremental reach, adding an additional 3.6% to light TV viewers and 4.1% to medium TV viewers.

Twitter delivered 61% of campaign reach to NFL fans who identified as younger and male balancing the overall reach of TV activity.

Case Study
9th Oct

Getting on the radar of moviegoers: Fox Sports’ mission possible

Mission: Impossible – Fallout was coming soon to a cinema near you, with a target audience of men 25-to-54, and Paramount Pictures needed to get bums on cinema seats.

Getting on the radar of moviegoers: Fox Sports’ mission possible

Mission: Impossible – Fallout was coming soon to a cinema near you, with a target audience of men 25-to-54, and Paramount Pictures needed to get bums on cinema seats.

Case Study
14th Sep

ahm partners with Survivor

Fans of Australian Survivor are 1.2x more likely to have cover with a private health provider and 2.5x more likely to be looking at switching.

ahm partners with Survivor

Fans of Australian Survivor are 1.2x more likely to have cover with a private health provider and 2.5x more likely to be looking at switching.

Case Study
14th Sep

Menulog drives brand recall with Survivor All Stars digital sponsorship

In 2020, the greatest Survivors the Australian game has ever seen returned; hungrier, stronger and shrewder than ever before.

Menulog drives brand recall with Survivor All Stars digital sponsorship

In 2020, the greatest Survivors the Australian game has ever seen returned; hungrier, stronger and shrewder than ever before.

Case Study
28th Aug

9Honey Kitchen x Green’s

One of Australia’s most famous baking brands, Green’s, wanted to stand out within the baking category and showcase its “home style” range. 

9Honey Kitchen x Green’s

One of Australia’s most famous baking brands, Green’s, wanted to stand out within the baking category and showcase its “home style” range. 

Case Study
28th Aug

9Honey x Campbell’s

Campbell’s seizes the opportunity to increase market share and shift consumer perceptions about its products, from pantry essentials to recipe-driven must-haves.

9Honey x Campbell’s

Campbell’s seizes the opportunity to increase market share and shift consumer perceptions about its products, from pantry essentials to recipe-driven must-haves.

Case Study
24th Aug

7Digital positions Suncorp as the insurance provider of choice

By tapping real-time weather data, 7Digital put Suncorp and the importance of insurance front and centre during the hot Aussie summer.

7Digital positions Suncorp as the insurance provider of choice

By tapping real-time weather data, 7Digital put Suncorp and the importance of insurance front and centre during the hot Aussie summer.

Case Study
19th Aug

Oh, where have you Beanz?

Kraft Heinz needed to re-engage former lovers of Heinz Baked Beanz by demonstrating the versatility of its classic beanz.

Oh, where have you Beanz?

Kraft Heinz needed to re-engage former lovers of Heinz Baked Beanz by demonstrating the versatility of its classic beanz.

Case Study
30th Jul

Patties Foods takes a larger slice of the pie

With big-name brands including Herbert Adams, Nanna’s, Four’N Twenty and Patties, Patties Foods is the queen of the frozen pastries category.

Patties Foods takes a larger slice of the pie

With big-name brands including Herbert Adams, Nanna’s, Four’N Twenty and Patties, Patties Foods is the queen of the frozen pastries category.

Case Study
24th Jul

The high impact 7Statement

7Statement is a high impact ad unit that drives effectiveness through context and relevance.

The high impact 7Statement

7Statement is a high impact ad unit that drives effectiveness through context and relevance.