The Facts About Premium Digital
ThinkPremiumDigital shareholder websites reach 19.1m Australians, that’s 90% of the population
ThinkPremiumDigital shareholder websites account for 15 of the top 20 news websites in Australia
ThinkPremiumDigital shareholder websites account for 8 of the top 10 sites for steaming video
A powerful media channel – premium digital drives bigger business impacts
Professionally produced content
For advertising environments to be deemed premium, they need to feature professionally produced content. And several ingredients go into making true premium content; quality that engages, inspires and reflects Australian culture. This content aligns with moments that matter to Australians and has them gathering around the watercooler, real or virtual.
Brands that people know and trust
When brands work together they share and benefit from each other’s core attributes. What makes these partnerships successful? Positioning, audience & tone; all relevant factors to consider as part of your media buying strategy as brand transference also occurs between publications and the advertising placed within them.
Meaningful scale
Bear in mind, not all so-called ‘scale’ is equal. When it comes to getting the most exposure for your ad dollars, it’s tempting to be wowed by big global audience numbers but not all jumbo-sized audiences are what they seem on the surface. Whatever the platform, are people actually seeing your ad in its entirety and for enough time for it to make an impact?