Events
Not All Digital Video is Equal – The Science Behind Benchmark
This must-see webinar unpicks the science behind why not all digital video is equal
There’s often the assumption reach is all you need; that the same ad will work equally well on any video platform. But new research shows that’s far from the case. This webinar explores how BVOD, short-form video, YouTube and Facebook stack up against each other.
Watch Assia Benmedjdoub, Dr Duane Varan and a panel of industry heavy weights as they deep dive into the latest findings from The Benchmark Series which explores the sales impact and memory retention of video advertising across digital platforms.
Watch now on demand
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