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Here’s the lowdown on all things premium digital.

Got questions about premium digital? Like, what is it or how effective is it really? You’ve come to the right place.

FAQ’s
10th Aug

What is ‘premium’ digital?

Unlike some digital channels that are dominated by unchecked user-generated content, premium digital is created, curated and overseen by experienced editors, producers and journalists. Premium digital environments offer a premium user experience that attracts and engages audiences with research suggesting premium has the power to deliver better short and long-term benefits than basic non-premium digital.

What is ‘premium’ digital?

Unlike some digital channels that are dominated by unchecked user-generated content, premium digital is created, curated and overseen by experienced…

What is ‘premium’ digital?

Unlike some digital channels that are dominated by unchecked user-generated content, premium digital is created, curated and overseen by experienced editors, producers and journalists. Premium digital environments offer a premium user experience that attracts and engages audiences with research suggesting premium has the power to deliver better short and long-term benefits than basic non-premium digital.

FAQ’s
24th Jul

What ad formats are considered premium?

By our definition, premium digital covers any ad format that sits within an environment populated with professionally produced or curated content, backed by quality data and the checks and balances required to ensure it’s brand safe. We won’t give you a full list of ad units because, well, we know you have better things to do with your time. But a quick summary would include digital display, long- and short-form video, native and branded content. Always in premium content environments, of course.

What ad formats are considered premium?

By our definition, premium digital covers any ad format that sits within an environment populated with professionally produced or curated…

What ad formats are considered premium?

By our definition, premium digital covers any ad format that sits within an environment populated with professionally produced or curated content, backed by quality data and the checks and balances required to ensure it’s brand safe. We won’t give you a full list of ad units because, well, we know you have better things to do with your time. But a quick summary would include digital display, long- and short-form video, native and branded content. Always in premium content environments, of course.

FAQ’s
21st Jul

How can premium digital help you to target better?

From young professionals to sports fans, adventure travellers, SINKS, DINKS and everything in between, Australia’s premium digital publishers have a wealth of audiences you can target. By utilising first-party publisher data and the data partnerships they have forged with reputable data providers, advertisers that call on premium digital have the benefit of smart, focused targeting at their fingertips.

How can premium digital help you to target better?

From young professionals to sports fans, adventure travellers, SINKS, DINKS and everything in between, Australia’s premium digital publishers have a…

How can premium digital help you to target better?

From young professionals to sports fans, adventure travellers, SINKS, DINKS and everything in between, Australia’s premium digital publishers have a wealth of audiences you can target. By utilising first-party publisher data and the data partnerships they have forged with reputable data providers, advertisers that call on premium digital have the benefit of smart, focused targeting at their fingertips.

FAQ’s
20th Jul

Is premium digital more effective?

The short answer is yes. In fact, a 2019 UK study found 54% of CMOs believe premium digital media delivers the best ROI in the digital advertising space, with even more CMOs of premium brands pointing to the effectiveness of the medium. 

Is premium digital more effective?

The short answer is yes. In fact, a 2019 UK study found 54% of CMOs believe premium digital media delivers…

Is premium digital more effective?

The short answer is yes. In fact, a 2019 UK study found 54% of CMOs believe premium digital media delivers the best ROI in the digital advertising space, with even more CMOs of premium brands pointing to the effectiveness of the medium. 

FAQ’s
19th Jul

Why is premium digital more effective?

There are plenty of reasons why premium digital is more effective than non-premium and one of the key reasons is context. Context refers to the environment in which the ads are featured. Let’s say you’re reading an article about decorating your home and you’re served an ad for home improvement products. That’s contextual targeting. Context matters when it comes to targeted advertising because it’s a way of putting your product in front of people that have already shown an interest in the category. And with the pending loss of third-party cookie data, it’s a great way to ensure your ads are reaching the right audience at the right time. Plus, it’s relevant without being creepy and no one wants to be creepy, right?

Why is premium digital more effective?

There are plenty of reasons why premium digital is more effective than non-premium and one of the key reasons is…

Why is premium digital more effective?

There are plenty of reasons why premium digital is more effective than non-premium and one of the key reasons is context. Context refers to the environment in which the ads are featured. Let’s say you’re reading an article about decorating your home and you’re served an ad for home improvement products. That’s contextual targeting. Context matters when it comes to targeted advertising because it’s a way of putting your product in front of people that have already shown an interest in the category. And with the pending loss of third-party cookie data, it’s a great way to ensure your ads are reaching the right audience at the right time. Plus, it’s relevant without being creepy and no one wants to be creepy, right?

FAQ’s
16th Jul

How do I know premium digital is brand safe?

Australia’s premium digital publishers work with best-in-class technology providers to ensure brand safety across their entire network. This technology, in conjunction with good old-fashioned human oversight, ensures the environment your ad appears in is always safe.

How do I know premium digital is brand safe?

Australia’s premium digital publishers work with best-in-class technology providers to ensure brand safety across their entire network. This technology, in…

How do I know premium digital is brand safe?

Australia’s premium digital publishers work with best-in-class technology providers to ensure brand safety across their entire network. This technology, in conjunction with good old-fashioned human oversight, ensures the environment your ad appears in is always safe.

FAQ’s
15th Jul

What do I really need to know about digital media measurement?

CPMs, RTBs, CPAs – how do you get past the jargon to focus on what matters in measurement? Simple: have a clear campaign objective and measure against that. Any marketer worth their salt will agree that clicks aren’t a true measure of campaign success. Brand awareness, increased purchase intent and the big one – sales uplift – that’s where the party is at. See our guide to planning digital media for advice on how to optimise your digital media spend.

What do I really need to know about digital media measurement?

CPMs, RTBs, CPAs – how do you get past the jargon to focus on what matters in measurement? Simple: have a…

What do I really need to know about digital media measurement?

CPMs, RTBs, CPAs – how do you get past the jargon to focus on what matters in measurement? Simple: have a clear campaign objective and measure against that. Any marketer worth their salt will agree that clicks aren’t a true measure of campaign success. Brand awareness, increased purchase intent and the big one – sales uplift – that’s where the party is at. See our guide to planning digital media for advice on how to optimise your digital media spend.

FAQ’s
13th Jul

How can I strategically compare and contrast digital media options?

It can be hard to get an apples-for-apples comparison of digital media options. That’s why ThinkPremiumDigital has commissioned the largest study of its kind in the Australian market to determine where you should be investing your digital dollars. The results are expected in the coming months but while you wait, there’s always ‘test & learn’.

How can I strategically compare and contrast digital media options?

It can be hard to get an apples-for-apples comparison of digital media options. That’s why ThinkPremiumDigital has commissioned the largest…

How can I strategically compare and contrast digital media options?

It can be hard to get an apples-for-apples comparison of digital media options. That’s why ThinkPremiumDigital has commissioned the largest study of its kind in the Australian market to determine where you should be investing your digital dollars. The results are expected in the coming months but while you wait, there’s always ‘test & learn’.

FAQ’s
12th Jul

What’s ‘test & learn’ and how can it make my digital media buying better?

Test & learn is a smart way to understand the value of media spend and, when done well, it can give you a read on the impact of different marketing activities. Keen to give it a try? Start small. Allocate 70% of your budget to business-as-usual, 20% to media options that recently moved to the mainstream or are on the verge and 10% to untested methods. But don’t set-and-forget! Test & learn needs monitoring so you can see how each investment is performing and tweaking accordingly. Be careful not to jump to conclusions too quickly. Research shows longer evaluation periods are better for getting a sense of performance over time.

What’s ‘test & learn’ and how can it make my digital media buying better?

Test & learn is a smart way to understand the value of media spend and, when done well, it can…

What’s ‘test & learn’ and how can it make my digital media buying better?

Test & learn is a smart way to understand the value of media spend and, when done well, it can give you a read on the impact of different marketing activities. Keen to give it a try? Start small. Allocate 70% of your budget to business-as-usual, 20% to media options that recently moved to the mainstream or are on the verge and 10% to untested methods. But don’t set-and-forget! Test & learn needs monitoring so you can see how each investment is performing and tweaking accordingly. Be careful not to jump to conclusions too quickly. Research shows longer evaluation periods are better for getting a sense of performance over time.

FAQ’s
11th Jul

How do you plan digital media?

Glad you asked. Check out our step-by-step guide.

How do you plan digital media?

Glad you asked. Check out our step-by-step guide.

How do you plan digital media?

Glad you asked. Check out our step-by-step guide.

FAQ’s
5th Jul

How do I know I’m getting what I pay for/that my ads are running?

It’s a jungle out there and the short answer is, you don’t. If you’re buying non-premium digital using programmatic, you could well be paying for ads that have never been seen by a human. Between bot-fraud, domain-spoofing, cookie-stuffing, click-spamming, ad-stacking and general digital advertising tool-foolery, it can be real monkey business. With premium digital, you can see your ad and know it’s measured and tracked with total transparency. Wouldn’t you rather choose a platform that tells you straight up where and when your ad ran and who it was served to? Your clients sure would.

How do I know I’m getting what I pay for/that my ads are running?

It’s a jungle out there and the short answer is, you don’t. If you’re buying non-premium digital using programmatic, you…

How do I know I’m getting what I pay for/that my ads are running?

It’s a jungle out there and the short answer is, you don’t. If you’re buying non-premium digital using programmatic, you could well be paying for ads that have never been seen by a human. Between bot-fraud, domain-spoofing, cookie-stuffing, click-spamming, ad-stacking and general digital advertising tool-foolery, it can be real monkey business. With premium digital, you can see your ad and know it’s measured and tracked with total transparency. Wouldn’t you rather choose a platform that tells you straight up where and when your ad ran and who it was served to? Your clients sure would.

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