How do I know I’m getting what I pay for/that my ads are running?
It’s a jungle out there and the short answer is, you don’t. If you’re buying non-premium digital using programmatic, you could well be paying for ads that have never been seen by a human. Between bot-fraud, domain-spoofing, cookie-stuffing, click-spamming, ad-stacking and general digital advertising tool-foolery, it can be real monkey business. With premium digital, you can see your ad and know it’s measured and tracked with total transparency. Wouldn’t you rather choose a platform that tells you straight up where and when your ad ran and who it was served to? Your clients sure would.